--- title: "Church Road: search popularity and Share of Search in New Zealand" description: "Church Road is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/church-road" publisher: "Brandwave" --- # Church Road: search popularity and Share of Search in New Zealand Church Road is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Church Road - **Owned by**: Pernod Ricard Winemakers - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hawke's bay wineries**: 24.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hawke's Bay wineries | 2 | 24.3% | 7.3K | | Wine brands | 2 | 23.8% | 7.3K | - [Hawke's Bay wineries](/demand/nz/categories/nz-hawkes-bay-wineries) - [Wine brands](/demand/nz/categories/nz-wine-brands) ## How has branded search demand for Church Road changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Church Road in New Zealand fell from 10.5K to 7.3K. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 24.9% in July 2026 and was lowest at 19.3% in May 2026. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand decreased from 27.6% to 23.8%. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand peaked at 27.6% in October 2025 and was lowest at 20.3% in November 2025. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%. - In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%. - In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%. - Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026. - Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026. - Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%. - In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%. - In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%. - In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%. - Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026. - In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hawke's Bay wineries | 10.5K | 24.5% | 2 | | Nov 2025 | Hawke's Bay wineries | 8.9K | 19.4% | 3 | | Dec 2025 | Hawke's Bay wineries | 14K | 21.4% | 2 | | Jan 2026 | Hawke's Bay wineries | 13.5K | 20.9% | 3 | | Feb 2026 | Hawke's Bay wineries | 11.2K | 20.7% | 3 | | Mar 2026 | Hawke's Bay wineries | 10.2K | 21.4% | 2 | | Apr 2026 | Hawke's Bay wineries | 9.2K | 22.4% | 2 | | May 2026 | Hawke's Bay wineries | 8.5K | 19.3% | 3 | | Jun 2026 | Hawke's Bay wineries | 6.5K | 23.5% | 2 | | Jul 2026 | Hawke's Bay wineries | 7.8K | 24.9% | 2 | | Aug 2026 | Hawke's Bay wineries | 7.3K | 24.3% | 2 | | Sep 2026 | Hawke's Bay wineries | — | — | — | | Oct 2025 | Wine brands | 10.5K | 27.6% | 2 | | Nov 2025 | Wine brands | 8.9K | 20.3% | 2 | | Dec 2025 | Wine brands | 14K | 23.4% | 2 | | Jan 2026 | Wine brands | 13.5K | 24.9% | 2 | | Feb 2026 | Wine brands | 11.2K | 22.3% | 2 | | Mar 2026 | Wine brands | 10.2K | 21.1% | 2 | | Apr 2026 | Wine brands | 9.2K | 24.1% | 2 | | May 2026 | Wine brands | 8.5K | 24.7% | 2 | | Jun 2026 | Wine brands | 6.5K | 22% | 2 | | Jul 2026 | Wine brands | 7.8K | 27.3% | 1 | | Aug 2026 | Wine brands | 7.3K | 23.8% | 2 | | Sep 2026 | Wine brands | — | — | — | ## How is Church Road measured? Brandwave collects information about searches that people make online using Church Road’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “church road” - “church road cellar door” - “church road chardonnay” - “church road grand reserve” - “church road grand reserve chardonnay” - “church road grand reserve syrah” - “church road gwen” - “church road gwen pinot gris” - “church road gwen rose” - “church road mcdonald series” - “church road mcdonald series chardonnay” - “church road mcdonald series pinot gris” - “church road mcdonald series syrah” - “church road merlot” - “church road merlot cabernet sauvignon” - “church road near me” - “church road new zealand” - “church road nz” - “church road pinot gris” - “church road pinot noir” - “church road rose” - “church road sauvignon blanc” - “church road syrah” - “church road tom” - “church road tom chardonnay” - “church road tom syrah” - “church road vineyard” - “church road wine” - “church road wine tasting” - “church road winery” - “churchroad” - “churchroad wine” ## Which hawke's bay wineries compete with Church Road? - [Craggy Range](/demand/nz/brands/craggy-range): Head-to-head: /demand/nz/compare/church-road-vs-craggy-range - [Mission Estate](/demand/nz/brands/mission-estate): Head-to-head: /demand/nz/compare/church-road-vs-mission-estate - [Elephant Hill](/demand/nz/brands/elephant-hill): Head-to-head: /demand/nz/compare/church-road-vs-elephant-hill - [Te Mata Estate](/demand/nz/brands/te-mata-estate): Head-to-head: /demand/nz/compare/church-road-vs-te-mata-estate - [Trinity Hill](/demand/nz/brands/trinity-hill): Head-to-head: /demand/nz/compare/church-road-vs-trinity-hill - [Black Barn](/demand/nz/brands/black-barn) ## Who owns Church Road? Church Road is owned by Pernod Ricard Winemakers. Brandwave also tracks Brancott Estate and Stoneleigh, owned by the same company, in New Zealand. - [Pernod Ricard Winemakers](/demand/nz/companies/pernod-ricard-winemakers): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Church Road? Church Road is owned by Pernod Ricard Winemakers. Brandwave also tracks Brancott Estate and Stoneleigh, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Church Road: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/church-road This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/church-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.