--- title: "Chuckit: search popularity in New Zealand" description: "Chuckit makes pet toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/chuckit" publisher: "Brandwave" --- # Chuckit: search popularity in New Zealand Chuckit makes pet toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chuckit - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet toy brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet toy brands | 3 | 8.9% | 160 | - [Pet toy brands](/demand/nz/categories/nz-pet-toy-brands) ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chuckit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chuckit is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Chuckit changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chuckit in New Zealand fell from 180 to 160. - Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand decreased from 11% to 8.9%. - Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand peaked at 13.3% in December 2025 and was lowest at 7.9% in May 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%. - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. - In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%. - In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%. - In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet toy brands | 180 | 11% | 3 | | Nov 2025 | Pet toy brands | 210 | 13.3% | 3 | | Dec 2025 | Pet toy brands | 250 | 13.3% | 3 | | Jan 2026 | Pet toy brands | 180 | 11.5% | 3 | | Feb 2026 | Pet toy brands | 130 | 9% | 3 | | Mar 2026 | Pet toy brands | 160 | 9.4% | 3 | | Apr 2026 | Pet toy brands | 140 | 8.2% | 3 | | May 2026 | Pet toy brands | 140 | 7.9% | 3 | | Jun 2026 | Pet toy brands | 160 | 9.8% | 3 | | Jul 2026 | Pet toy brands | 160 | 8.5% | 3 | | Aug 2026 | Pet toy brands | 160 | 8.4% | 3 | | Sep 2026 | Pet toy brands | 160 | 8.9% | 3 | ## How are Chuckit’s branded searches counted? Brandwave collects information about searches that people make online using Chuckit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chuckit” - “chuckit dog toy” ## Which pet toy brands compete with Chuckit? - [KONG](/demand/nz/brands/kong): Head-to-head: /demand/nz/compare/chuckit-vs-kong - [Trixie](/demand/nz/brands/trixie): Head-to-head: /demand/nz/compare/chuckit-vs-trixie - [Catit](/demand/nz/brands/catit): Head-to-head: /demand/nz/compare/catit-vs-chuckit - [West Paw](/demand/nz/brands/west-paw): Head-to-head: /demand/nz/compare/chuckit-vs-west-paw - [M-PETS](/demand/nz/brands/m-pets): Head-to-head: /demand/nz/compare/chuckit-vs-m-pets - [Nina Ottosson](/demand/nz/brands/nina-ottosson) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chuckit: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/chuckit This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chuckit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.