---
title: "Chroma: search popularity and Share of Search in New Zealand"
description: "Chroma is a vector database. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/chroma"
publisher: "Brandwave"
---

# Chroma: search popularity and Share of Search in New Zealand

Chroma is a vector database. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Chroma
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among vector databases**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vector databases | 3 | 15.2% | 70 |

- [Vector databases](/demand/nz/categories/nz-vector-databases)

## How has branded search demand for Chroma changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Chroma in New Zealand fell from 100 to 70.
- Across the 11 months ending August 2026, Chroma’s estimated Share of Search among vector databases in New Zealand decreased from 25% to 15.2%.
- Across the 11 months ending August 2026, Chroma’s estimated Share of Search among vector databases in New Zealand peaked at 25.8% in January 2026 and was lowest at 11.9% in July 2026.
- Across the 11 months ending August 2026, Chroma fell from 2nd to 3rd among vector databases in New Zealand.

## How did search popularity change for New Zealand vector databases in August 2026?

- In August 2026, Pinecone gained estimated Share of Search among vector databases in New Zealand, from 35.7% to 50%.
- In August 2026, Chroma gained estimated Share of Search among vector databases in New Zealand, from 11.9% to 15.2%.
- In August 2026, Qdrant lost estimated Share of Search among vector databases in New Zealand, from 33.3% to 21.7%.
- In August 2026, Milvus lost estimated Share of Search among vector databases in New Zealand, from 11.9% to 6.5%.
- In August 2026, Weaviate lost estimated Share of Search among vector databases in New Zealand, from 7.1% to 6.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vector databases | 100 | 25% | 2 |
| Nov 2025 | Vector databases | 80 | 24.2% | 2 |
| Dec 2025 | Vector databases | 60 | 22.2% | 2 |
| Jan 2026 | Vector databases | 80 | 25.8% | 2 |
| Feb 2026 | Vector databases | 90 | 22.5% | 2 |
| Mar 2026 | Vector databases | 110 | 22.9% | 3 |
| Apr 2026 | Vector databases | 120 | 24% | 3 |
| May 2026 | Vector databases | 110 | 20.8% | 3 |
| Jun 2026 | Vector databases | 100 | 19.6% | 3 |
| Jul 2026 | Vector databases | 50 | 11.9% | 3 |
| Aug 2026 | Vector databases | 70 | 15.2% | 3 |
| Sep 2026 | Vector databases | — | — | — |

## How is Chroma measured?

Brandwave collects information about searches that people make online using Chroma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chroma db”
- “chroma embeddings”
- “chroma rag”
- “chroma vector database”
- “chromadb”

## Which vector databases compete with Chroma?

- [Pinecone](/demand/nz/brands/pinecone): Head-to-head: /demand/nz/compare/chroma-vs-pinecone
- [Qdrant](/demand/nz/brands/qdrant): Head-to-head: /demand/nz/compare/chroma-vs-qdrant
- [Milvus](/demand/nz/brands/milvus): Head-to-head: /demand/nz/compare/chroma-vs-milvus
- [Weaviate](/demand/nz/brands/weaviate): Head-to-head: /demand/nz/compare/chroma-vs-weaviate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Chroma: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/chroma

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chroma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.