--- title: "How popular is Chesters Plumbing & Bathroom Centre? Searches and AI answers in New Zealand" description: "Chesters Plumbing & Bathroom Centre is a plumbing and bathroom merchant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/chesters-plumbing-and-bathroom-centre" publisher: "Brandwave" --- # How popular is Chesters Plumbing & Bathroom Centre? Searches and AI answers in New Zealand Chesters Plumbing & Bathroom Centre is a plumbing and bathroom merchant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chesters Plumbing & Bathroom Centre - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among plumbing and bathroom merchants**: 19.2% ## Where does Chesters Plumbing & Bathroom Centre compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plumbing and bathroom merchants | 2 | 19.2% | 9.9K | - [Plumbing and bathroom merchants](/demand/nz/categories/nz-plumbing-merchants) ## Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chesters Plumbing & Bathroom Centre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chesters Plumbing & Bathroom Centre is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mico | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plumbing World | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Reece | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Robertson Bathware | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chesters Plumbing & Bathroom Centre | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plumbing Plus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Plumbline | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Englefield | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Methven | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about plumbing and bathroom merchants - Asked ChatGPT "Which plumbing or bathroom merchant should I shop at in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Robertson Bathware - Asked ChatGPT "What are the best plumbing and bathroom merchants in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Plumbing Plus, 5. Chesters Plumbing & Bathroom Centre, 6. Robertson Bathware, 7. Plumbline - Asked ChatGPT "What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?": 1. Robertson Bathware, 2. Mico, 3. Reece, 4. Chesters Plumbing & Bathroom Centre - Searched Google, AI Overview "bathroom supplies nz": 1. Mico, 2. Plumbline - Searched Google, AI Overview "bathroom fittings nz": 1. Plumbline, 2. Methven, 3. Englefield, 4. Mico, 5. Robertson Bathware Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Chesters Plumbing & Bathroom Centre changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Chesters Plumbing & Bathroom Centre in New Zealand held steady at 9.9K. - Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand increased from 18.6% to 19.2%. - Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand peaked at 19.2% in October 2026 and was lowest at 16% in January 2026. ## How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026? - In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%. - In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%. - In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%. - In October 2026, Englefield lost share of searches among plumbing and bathroom merchants in New Zealand, from 3.5% to 3%. - Methven’s share of searches among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.5% in October 2026. - In October 2026, Plumbing Plus rose from 6th to 5th among plumbing and bathroom merchants in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Plumbing and bathroom merchants | 9.9K | 18.6% | 2 | | Dec 2025 | Plumbing and bathroom merchants | 8.1K | 18.6% | 2 | | Jan 2026 | Plumbing and bathroom merchants | 8.1K | 16% | 3 | | Feb 2026 | Plumbing and bathroom merchants | 9.9K | 19% | 2 | | Mar 2026 | Plumbing and bathroom merchants | 9.9K | 16.9% | 2 | | Apr 2026 | Plumbing and bathroom merchants | 9.9K | 19% | 2 | | May 2026 | Plumbing and bathroom merchants | 9.9K | 18.8% | 2 | | Jun 2026 | Plumbing and bathroom merchants | 9.9K | 18.7% | 2 | | Jul 2026 | Plumbing and bathroom merchants | 9.9K | 18.5% | 2 | | Aug 2026 | Plumbing and bathroom merchants | 9.9K | 18.5% | 2 | | Sep 2026 | Plumbing and bathroom merchants | 9.9K | 18.6% | 2 | | Oct 2026 | Plumbing and bathroom merchants | 9.9K | 19.2% | 2 | ## How are Chesters Plumbing & Bathroom Centre’s branded searches counted? Brandwave collects information about searches that people make online using Chesters Plumbing & Bathroom Centre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chesters plumbing & bathroom centre” ## Which plumbing and bathroom merchants compete with Chesters Plumbing & Bathroom Centre? - [Plumbing World](/demand/nz/brands/plumbing-world): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbing-world - [Mico](/demand/nz/brands/mico): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-mico - [Plumbline](/demand/nz/brands/plumbline): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbline - [Plumbing Plus](/demand/nz/brands/plumbing-plus): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbing-plus - [Reece](/demand/nz/brands/reece): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-reece - [Robertson Bathware](/demand/nz/brands/robertson-bathware) - [Englefield](/demand/nz/brands/englefield) - [Methven](/demand/nz/brands/methven) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Chesters Plumbing & Bathroom Centre? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/chesters-plumbing-and-bathroom-centre This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chesters-plumbing-and-bathroom-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.