---
title: "ChessKid: search popularity and Share of Search in New Zealand"
description: "ChessKid is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/chesskid"
publisher: "Brandwave"
---

# ChessKid: search popularity and Share of Search in New Zealand

ChessKid is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ChessKid
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online chess sites**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online chess sites | 3 | 3.7% | 1.1K |

- [Online chess sites](/demand/nz/categories/nz-online-chess-sites)

## How has branded search demand for ChessKid changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ChessKid in New Zealand rose from 790 to 1.1K.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand decreased from 4.2% to 3.7%.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026.

## How did search popularity change for New Zealand online chess sites in August 2026?

- In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
- In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
- Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online chess sites | 790 | 4.2% | 3 |
| Nov 2025 | Online chess sites | 950 | 5% | 3 |
| Dec 2025 | Online chess sites | 750 | 3.7% | 3 |
| Jan 2026 | Online chess sites | 520 | 2.6% | 3 |
| Feb 2026 | Online chess sites | 630 | 2.9% | 3 |
| Mar 2026 | Online chess sites | 1K | 3.9% | 3 |
| Apr 2026 | Online chess sites | 640 | 2.5% | 3 |
| May 2026 | Online chess sites | 1.1K | 2.8% | 3 |
| Jun 2026 | Online chess sites | 1.5K | 3.8% | 3 |
| Jul 2026 | Online chess sites | 770 | 2.7% | 3 |
| Aug 2026 | Online chess sites | 1.1K | 3.7% | 3 |
| Sep 2026 | Online chess sites | — | — | — |

## How is ChessKid measured?

Brandwave collects information about searches that people make online using ChessKid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chesskid”
- “chesskid chess”
- “chesskid com”
- “chesskid online”

## Which online chess sites compete with ChessKid?

- [Chess.com](/demand/nz/brands/chess-com): Head-to-head: /demand/nz/compare/chess-com-vs-chesskid
- [Lichess](/demand/nz/brands/lichess): Head-to-head: /demand/nz/compare/chesskid-vs-lichess
- [Chessable](/demand/nz/brands/chessable): Head-to-head: /demand/nz/compare/chessable-vs-chesskid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ChessKid: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/chesskid

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chesskid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.