--- title: "Chelsea Winter: search popularity in New Zealand" description: "Chelsea Winter is a recipe website. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/chelsea-winter" publisher: "Brandwave" --- # Chelsea Winter: search popularity in New Zealand Chelsea Winter is a recipe website. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chelsea Winter - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among recipe websites**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recipe websites | 4 | 3.8% | 1.9K | - [Recipe websites](/demand/nz/categories/nz-recipe-websites) ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chelsea Winter is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Chelsea Winter changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chelsea Winter in New Zealand fell from 12.1K to 1.9K. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand decreased from 19.8% to 3.8%. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand peaked at 19.8% in October 2025 and was lowest at 3.2% in August 2026. - Across the 12 months ending September 2026, Chelsea Winter fell from 3rd to 4th among recipe websites in New Zealand. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches. - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. - In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%. - In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand. - In September 2026, BBC Good Food fell from 5th to 6th among recipe websites in New Zealand. - Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recipe websites | 12.1K | 19.8% | 3 | | Nov 2025 | Recipe websites | 3.6K | 7.7% | 4 | | Dec 2025 | Recipe websites | 4.4K | 8% | 4 | | Jan 2026 | Recipe websites | 3.6K | 8.1% | 3 | | Feb 2026 | Recipe websites | 2.4K | 5.7% | 4 | | Mar 2026 | Recipe websites | 3.6K | 8.1% | 4 | | Apr 2026 | Recipe websites | 2.4K | 4.7% | 4 | | May 2026 | Recipe websites | 2.4K | 4.3% | 4 | | Jun 2026 | Recipe websites | 2.4K | 4% | 4 | | Jul 2026 | Recipe websites | 2.4K | 4% | 4 | | Aug 2026 | Recipe websites | 1.9K | 3.2% | 4 | | Sep 2026 | Recipe websites | 1.9K | 3.8% | 4 | ## How are Chelsea Winter’s branded searches counted? Brandwave collects information about searches that people make online using Chelsea Winter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chelsea winter” ## Which recipe websites compete with Chelsea Winter? - [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): Head-to-head: /demand/nz/compare/chelsea-winter-vs-recipe-tin-eats - [VJ Cooks](/demand/nz/brands/vj-cooks): Head-to-head: /demand/nz/compare/chelsea-winter-vs-vj-cooks - [Nadia Lim](/demand/nz/brands/nadia-lim): Head-to-head: /demand/nz/compare/chelsea-winter-vs-nadia-lim - [Allrecipes](/demand/nz/brands/allrecipes): Head-to-head: /demand/nz/compare/allrecipes-vs-chelsea-winter - [BBC Good Food](/demand/nz/brands/bbc-good-food): Head-to-head: /demand/nz/compare/bbc-good-food-vs-chelsea-winter - [taste.com.au](/demand/nz/brands/taste-com-au) - [Food in a Minute](/demand/nz/brands/food-in-a-minute) - [Edmonds Cooking](/demand/nz/brands/edmonds-cooking) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chelsea Winter: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/chelsea-winter This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chelsea-winter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.