---
title: "ChatGPT: search popularity and Share of Search in New Zealand"
description: "OpenAI's AI chat assistant for writing, research, coding, images, and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/chatgpt"
publisher: "Brandwave"
---

# ChatGPT: search popularity and Share of Search in New Zealand

OpenAI's AI chat assistant for writing, research, coding, images, and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ChatGPT
- **Owned by**: OpenAI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI chatbots**: 90.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI chatbots | 1 | 90.6% | 4.9M |

- [AI chatbots](/demand/nz/categories/nz-ai-chatbots)

## How has branded search demand for ChatGPT changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ChatGPT in New Zealand rose from 4M to 4.9M.
- Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand peaked at 93.1% in January 2026 and was lowest at 89% in June 2026.

## How did search popularity change for New Zealand AI chatbots in August 2026?

- Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
- Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
- Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI chatbots | 4M | 90.1% | 1 |
| Nov 2025 | AI chatbots | 4M | 92.4% | 1 |
| Dec 2025 | AI chatbots | 3.1M | 92.7% | 1 |
| Jan 2026 | AI chatbots | 3.8M | 93.1% | 1 |
| Feb 2026 | AI chatbots | 4M | 92% | 1 |
| Mar 2026 | AI chatbots | 4.9M | 90% | 1 |
| Apr 2026 | AI chatbots | 4M | 89.7% | 1 |
| May 2026 | AI chatbots | 4.9M | 89.9% | 1 |
| Jun 2026 | AI chatbots | 5M | 89% | 1 |
| Jul 2026 | AI chatbots | 4M | 90.4% | 1 |
| Aug 2026 | AI chatbots | 4.9M | 90.6% | 1 |
| Sep 2026 | AI chatbots | — | — | — |

## How is ChatGPT measured?

Brandwave collects information about searches that people make online using ChatGPT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ai chat gpt”
- “ai chatgpt”
- “chat gpt”
- “chat gpt app”
- “chat gpt artificial intelligence”
- “chat gpt com”
- “chat gpt free”
- “chat gpt free online”
- “chat gpt online”
- “chat gpt website”
- “chatgpt”
- “chatgpt 5”
- “chatgpt ai”
- “chatgpt ai chat”
- “chatgpt app”
- “chatgpt chat”
- “chatgpt chatbot”
- “chatgpt com”
- “chatgpt near me”
- “chatgpt new zealand”
- “chatgpt nz”
- “chatgpt online”
- “chatgpt openai”
- “chatgpt website”
- “free chat gpt”
- “free chatgpt”
- “online chatgpt”

## Which AI chatbots compete with ChatGPT?

- [Google Gemini](/demand/nz/brands/google-gemini): Head-to-head: /demand/nz/compare/chatgpt-vs-google-gemini
- [Microsoft Copilot](/demand/nz/brands/microsoft-copilot): Head-to-head: /demand/nz/compare/chatgpt-vs-microsoft-copilot
- [Claude](/demand/nz/brands/claude): Head-to-head: /demand/nz/compare/chatgpt-vs-claude
- [Perplexity](/demand/nz/brands/perplexity): Head-to-head: /demand/nz/compare/chatgpt-vs-perplexity

## Who owns ChatGPT?

ChatGPT is owned by OpenAI. Brandwave also tracks Sora, owned by the same company, in New Zealand.

- [OpenAI](/demand/nz/companies/openai): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns ChatGPT?

ChatGPT is owned by OpenAI. Brandwave also tracks Sora, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "ChatGPT: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/chatgpt

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chatgpt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.