---
title: "Charlie's: search popularity and Share of Search in New Zealand"
description: "Charlie's makes juice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/charlies"
publisher: "Brandwave"
---

# Charlie's: search popularity and Share of Search in New Zealand

Charlie's makes juice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Charlie's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among juice brands**: 9.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Juice brands | 3 | 9.5% | 600 |

- [Juice brands](/demand/nz/categories/nz-juice-brands)

## How has branded search demand for Charlie's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Charlie's in New Zealand rose from 550 to 600.
- Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among juice brands in New Zealand decreased from 11.6% to 9.5%.
- Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among juice brands in New Zealand peaked at 12% in April 2026 and was lowest at 9.5% in July 2026.

## How did search popularity change for New Zealand juice brands in August 2026?

- In August 2026, Keri lost estimated Share of Search among juice brands in New Zealand, from 56.7% to 56.1%.
- Estimated monthly branded searches for Just Juice in New Zealand rose 29.3% over 11 measured months, from 1.7K to 2.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Juice brands | 550 | 11.6% | 3 |
| Nov 2025 | Juice brands | 540 | 11.3% | 3 |
| Dec 2025 | Juice brands | 600 | 10.7% | 3 |
| Jan 2026 | Juice brands | 490 | 10% | 3 |
| Feb 2026 | Juice brands | 490 | 10.7% | 3 |
| Mar 2026 | Juice brands | 550 | 10.8% | 3 |
| Apr 2026 | Juice brands | 530 | 12% | 3 |
| May 2026 | Juice brands | 540 | 11.5% | 3 |
| Jun 2026 | Juice brands | 530 | 11.3% | 3 |
| Jul 2026 | Juice brands | 490 | 9.5% | 3 |
| Aug 2026 | Juice brands | 600 | 9.5% | 3 |
| Sep 2026 | Juice brands | — | — | — |

## How is Charlie's measured?

Brandwave collects information about searches that people make online using Charlie's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “charlies honest”
- “charlies juice”
- “charlies orange juice”
- “charlies organics”

## Which juice brands compete with Charlie's?

- [Keri](/demand/nz/brands/keri): Head-to-head: /demand/nz/compare/charlies-vs-keri
- [Just Juice](/demand/nz/brands/just-juice): Head-to-head: /demand/nz/compare/charlies-vs-just-juice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Charlie's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/charlies

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/charlies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.