--- title: "Chanel: search popularity and Share of Search in New Zealand" description: "Chanel is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/chanel" publisher: "Brandwave" --- # Chanel: search popularity and Share of Search in New Zealand Chanel is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chanel - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fragrance brands**: 16.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 2 | 16.8% | 30.7K | | Luxury fashion houses | 2 | 18.3% | 30.7K | - [Fragrance brands](/demand/nz/categories/nz-fragrance-brands) - [Luxury fashion houses](/demand/nz/categories/nz-luxury-fashion-houses) ## How has branded search demand for Chanel changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Chanel in New Zealand rose from 22.8K to 30.7K. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand increased from 14.1% to 16.8%. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand peaked at 23.4% in June 2026 and was lowest at 13.9% in November 2025. - Across the 11 months ending August 2026, Chanel rose from 5th to 2nd among fragrance brands in New Zealand. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand increased from 14.5% to 18.3%. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 23.6% in June 2026 and was lowest at 14.5% in October 2025. - Across the 11 months ending August 2026, Chanel rose from 3rd to 2nd among luxury fashion houses in New Zealand. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%. - In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%. - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## How did search popularity change for New Zealand luxury fashion houses in August 2026? - In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%. - In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%. - In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%. - Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026. - Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026. - Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 22.8K | 14.1% | 5 | | Nov 2025 | Fragrance brands | 26.1K | 13.9% | 5 | | Dec 2025 | Fragrance brands | 33.3K | 15.5% | 4 | | Jan 2026 | Fragrance brands | 25.3K | 16.4% | 4 | | Feb 2026 | Fragrance brands | 22.3K | 16.5% | 3 | | Mar 2026 | Fragrance brands | 23.9K | 16.6% | 3 | | Apr 2026 | Fragrance brands | 24K | 16% | 3 | | May 2026 | Fragrance brands | 33.1K | 18.9% | 2 | | Jun 2026 | Fragrance brands | 39.8K | 23.4% | 1 | | Jul 2026 | Fragrance brands | 28.5K | 17.7% | 2 | | Aug 2026 | Fragrance brands | 30.7K | 16.8% | 2 | | Sep 2026 | Fragrance brands | — | — | — | | Oct 2025 | Luxury fashion houses | 22.8K | 14.5% | 3 | | Nov 2025 | Luxury fashion houses | 26.1K | 15% | 3 | | Dec 2025 | Luxury fashion houses | 33.3K | 16.9% | 3 | | Jan 2026 | Luxury fashion houses | 25.3K | 15.3% | 3 | | Feb 2026 | Luxury fashion houses | 22.3K | 16% | 3 | | Mar 2026 | Luxury fashion houses | 23.9K | 16% | 3 | | Apr 2026 | Luxury fashion houses | 24K | 15.5% | 3 | | May 2026 | Luxury fashion houses | 33.1K | 19.4% | 2 | | Jun 2026 | Luxury fashion houses | 39.8K | 23.6% | 2 | | Jul 2026 | Luxury fashion houses | 28.5K | 17.9% | 2 | | Aug 2026 | Luxury fashion houses | 30.7K | 18.3% | 2 | | Sep 2026 | Luxury fashion houses | — | — | — | ## How is Chanel measured? Brandwave collects information about searches that people make online using Chanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bleu de chanel” - “bleu de chanel parfum” - “chanel” - “chanel 05” - “chanel 5 parfum” - “chanel australia” - “chanel bag” - “chanel chance” - “chanel coco parfum” - “chanel cologne” - “chanel com” - “chanel eau de parfum” - “chanel fragrance” - “chanel handbag” - “chanel near me” - “chanel nz” - “chanel online” - “chanel parfume” - “chanel shoes” - “chanel sunglasses” - “chanel wallet” - “chanel water” - “coco chanel” ## Which fragrance brands compete with Chanel? - [Dior Beauty](/demand/nz/brands/dior-beauty): Head-to-head: /demand/nz/compare/chanel-vs-dior-beauty - [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent): Head-to-head: /demand/nz/compare/chanel-vs-yves-saint-laurent - [Gucci](/demand/nz/brands/gucci): Head-to-head: /demand/nz/compare/chanel-vs-gucci - [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/chanel-vs-versace - [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/chanel-vs-tom-ford - [Jo Malone](/demand/nz/brands/jo-malone) - [Rabanne](/demand/nz/brands/rabanne) - [Carolina Herrera](/demand/nz/brands/carolina-herrera) - [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chanel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/chanel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/chanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.