--- title: "Champion: search popularity and Share of Search in New Zealand" description: "Champion makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/champion" publisher: "Brandwave" --- # Champion: search popularity and Share of Search in New Zealand Champion makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Champion - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among baking brands**: 16.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baking brands | 3 | 16.8% | 2.5K | | Streetwear brands | 4 | 4.3% | 2.5K | - [Baking brands](/demand/nz/categories/nz-baking-brands) - [Streetwear brands](/demand/nz/categories/nz-streetwear-brands) ## How has branded search demand for Champion changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Champion in New Zealand rose from 1.9K to 2.5K. - Across the 11 months ending August 2026, Champion’s estimated Share of Search among baking brands in New Zealand peaked at 18.1% in April 2026 and was lowest at 15.8% in February 2026. - Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.8% in November 2025. ## How did search popularity change for New Zealand baking brands in August 2026? - In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%. - In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%. - In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%. - Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026. ## How did search popularity change for New Zealand streetwear brands in August 2026? - In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%. - In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%. - In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%. - In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%. - Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026. - Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baking brands | 1.9K | 17.2% | 3 | | Nov 2025 | Baking brands | 1.7K | 17.9% | 2 | | Dec 2025 | Baking brands | 1.8K | 16.8% | 2 | | Jan 2026 | Baking brands | 1.7K | 16.3% | 2 | | Feb 2026 | Baking brands | 1.5K | 15.8% | 4 | | Mar 2026 | Baking brands | 2K | 17.5% | 2 | | Apr 2026 | Baking brands | 2.3K | 18.1% | 3 | | May 2026 | Baking brands | 2.2K | 16% | 3 | | Jun 2026 | Baking brands | 2.2K | 17.4% | 3 | | Jul 2026 | Baking brands | 2.1K | 15.9% | 3 | | Aug 2026 | Baking brands | 2.5K | 16.8% | 3 | | Sep 2026 | Baking brands | — | — | — | | Oct 2025 | Streetwear brands | 1.9K | 4% | 4 | | Nov 2025 | Streetwear brands | 1.7K | 2.8% | 4 | | Dec 2025 | Streetwear brands | 1.8K | 2.9% | 4 | | Jan 2026 | Streetwear brands | 1.7K | 3.9% | 4 | | Feb 2026 | Streetwear brands | 1.5K | 4% | 4 | | Mar 2026 | Streetwear brands | 2K | 4.2% | 4 | | Apr 2026 | Streetwear brands | 2.3K | 3.9% | 5 | | May 2026 | Streetwear brands | 2.2K | 3.4% | 5 | | Jun 2026 | Streetwear brands | 2.2K | 3.4% | 5 | | Jul 2026 | Streetwear brands | 2.1K | 3.5% | 4 | | Aug 2026 | Streetwear brands | 2.5K | 4.3% | 4 | | Sep 2026 | Streetwear brands | — | — | — | ## How is Champion measured? Brandwave collects information about searches that people make online using Champion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “black champion hoodie” - “champion beta flour” - “champion cap” - “champion clothing” - “champion flour” - “champion flour mill” - “champion hoodie” - “champion hoodie mens” - “champion hoodie women” - “champion jumper” - “champion recipe” - “champion reverse weave hoodie” - “champion tee” - “grey champion hoodie” - “hoodie champion red” ## Which baking brands compete with Champion? - [Chelsea](/demand/nz/brands/chelsea): Head-to-head: /demand/nz/compare/champion-vs-chelsea - [Betty Crocker](/demand/nz/brands/betty-crocker): Head-to-head: /demand/nz/compare/betty-crocker-vs-champion - [Edmonds](/demand/nz/brands/edmonds): Head-to-head: /demand/nz/compare/champion-vs-edmonds ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Champion: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/champion This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/champion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.