--- title: "Cetaphil: search popularity and Share of Search in New Zealand" description: "Cetaphil is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/cetaphil" publisher: "Brandwave" --- # Cetaphil: search popularity and Share of Search in New Zealand Cetaphil is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cetaphil - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pharmacy skincare brands**: 26.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pharmacy skincare brands | 3 | 26.3% | 29.7K | | Skincare brands | 3 | 14.6% | 29.7K | - [Pharmacy skincare brands](/demand/nz/categories/nz-dermatologist-skincare-brands) - [Skincare brands](/demand/nz/categories/nz-skincare-brands) ## How has branded search demand for Cetaphil changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 21.1K to 29.7K. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 27.2% to 26.3%. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 27.3% in November 2025 and was lowest at 21.9% in June 2026. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 12.3% in June 2026. ## How did search popularity change for New Zealand pharmacy skincare brands in August 2026? - In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%. - In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%. - Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026. - Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026. - Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%. - In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%. - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%. - In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pharmacy skincare brands | 21.1K | 27.2% | 3 | | Nov 2025 | Pharmacy skincare brands | 23.1K | 27.3% | 2 | | Dec 2025 | Pharmacy skincare brands | 20.5K | 26% | 3 | | Jan 2026 | Pharmacy skincare brands | 21.4K | 25.8% | 3 | | Feb 2026 | Pharmacy skincare brands | 17K | 23.1% | 3 | | Mar 2026 | Pharmacy skincare brands | 19.1K | 23.9% | 3 | | Apr 2026 | Pharmacy skincare brands | 20.2K | 23% | 3 | | May 2026 | Pharmacy skincare brands | 24.9K | 23.5% | 3 | | Jun 2026 | Pharmacy skincare brands | 24.4K | 21.9% | 3 | | Jul 2026 | Pharmacy skincare brands | 30.8K | 24.7% | 3 | | Aug 2026 | Pharmacy skincare brands | 29.7K | 26.3% | 3 | | Sep 2026 | Pharmacy skincare brands | — | — | — | | Oct 2025 | Skincare brands | 21.1K | 14.4% | 3 | | Nov 2025 | Skincare brands | 23.1K | 13.5% | 2 | | Dec 2025 | Skincare brands | 20.5K | 13.3% | 3 | | Jan 2026 | Skincare brands | 21.4K | 13.6% | 3 | | Feb 2026 | Skincare brands | 17K | 12.4% | 3 | | Mar 2026 | Skincare brands | 19.1K | 12.7% | 3 | | Apr 2026 | Skincare brands | 20.2K | 12.5% | 3 | | May 2026 | Skincare brands | 24.9K | 12.9% | 3 | | Jun 2026 | Skincare brands | 24.4K | 12.3% | 3 | | Jul 2026 | Skincare brands | 30.8K | 14.3% | 3 | | Aug 2026 | Skincare brands | 29.7K | 14.6% | 3 | | Sep 2026 | Skincare brands | — | — | — | ## How is Cetaphil measured? Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cetaphil” - “cetaphil cleanser” - “cetaphil co nz” - “cetaphil cream” - “cetaphil cream lotion” - “cetaphil face moisturizer” - “cetaphil face wash” - “cetaphil face wash cleanser” - “cetaphil facial cleanser” - “cetaphil gentle cleanser face wash” - “cetaphil gentle face cleanser” - “cetaphil gentle skin cleanser” - “cetaphil hydrating cream” - “cetaphil lotion” - “cetaphil moisturizer” - “cetaphil near me” - “cetaphil nz” - “cetaphil oily cleanser” - “cetaphil online” - “cetaphil sensitive skin” - “cetaphil serum” - “cetaphil skincare” - “cetaphil sun cream” - “cetaphil sunscreen” - “cetaphil sunscreen cream” - “cetaphil wash” ## Which pharmacy skincare brands compete with Cetaphil? - [CeraVe](/demand/nz/brands/cerave): Head-to-head: /demand/nz/compare/cerave-vs-cetaphil - [La Roche-Posay](/demand/nz/brands/la-roche-posay): Head-to-head: /demand/nz/compare/cetaphil-vs-la-roche-posay - [Avène](/demand/nz/brands/avene): Head-to-head: /demand/nz/compare/avene-vs-cetaphil - [Eucerin](/demand/nz/brands/eucerin): Head-to-head: /demand/nz/compare/cetaphil-vs-eucerin - [QV Skincare](/demand/nz/brands/qv-skincare): Head-to-head: /demand/nz/compare/cetaphil-vs-qv-skincare ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cetaphil: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.