--- title: "Celebrity Cruises: search popularity and Share of Search in New Zealand" description: "Celebrity Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/celebrity-cruises" publisher: "Brandwave" --- # Celebrity Cruises: search popularity and Share of Search in New Zealand Celebrity Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Celebrity Cruises - **Owned by**: Royal Caribbean Group - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cruise lines**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 4 | 10.9% | 6.1K | - [Cruise lines](/demand/nz/categories/nz-cruise-lines) ## How has branded search demand for Celebrity Cruises changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Celebrity Cruises in New Zealand fell from 9.3K to 6.1K. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand decreased from 16.2% to 10.9%. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.5% in April 2026. - Across the 11 months ending August 2026, Celebrity Cruises fell from 3rd to 4th among cruise lines in New Zealand. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%. - In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 9.3K | 16.2% | 3 | | Nov 2025 | Cruise lines | 10.2K | 16.4% | 3 | | Dec 2025 | Cruise lines | 9.5K | 15.4% | 3 | | Jan 2026 | Cruise lines | 9.8K | 11.4% | 4 | | Feb 2026 | Cruise lines | 9.9K | 11.5% | 4 | | Mar 2026 | Cruise lines | 10.3K | 15.4% | 4 | | Apr 2026 | Cruise lines | 5.7K | 10.5% | 4 | | May 2026 | Cruise lines | 6.1K | 11.5% | 4 | | Jun 2026 | Cruise lines | 5.8K | 10.8% | 4 | | Jul 2026 | Cruise lines | 6.3K | 10.8% | 4 | | Aug 2026 | Cruise lines | 6.1K | 10.9% | 4 | | Sep 2026 | Cruise lines | — | — | — | ## How is Celebrity Cruises measured? Brandwave collects information about searches that people make online using Celebrity Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “celebrity cruise” - “celebrity cruise destinations” - “celebrity cruise edge” - “celebrity cruise line” - “celebrity cruise nz” - “celebrity cruise ships” - “celebrity cruises constellation” - “celebrity cruises eclipse” - “celebrity cruises mediterranean” - “celebrity cruises millennium” - “celebrity cruises near me” - “celebrity cruises new zealand” - “celebrity cruises online” - “celebrity cruises silhouette” - “celebrity cruises solstice” - “celebrity cruises website” - “celebritycruises com” - “x celebrity cruise” ## Which cruise lines compete with Celebrity Cruises? - [Princess Cruises](/demand/nz/brands/princess-cruises): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-princess-cruises - [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line): Head-to-head: /demand/nz/compare/carnival-cruise-line-vs-celebrity-cruises - [Royal Caribbean](/demand/nz/brands/royal-caribbean): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-royal-caribbean - [Viking](/demand/nz/brands/viking): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-viking - [Norwegian Cruise Line](/demand/nz/brands/norwegian-cruise-line): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-norwegian-cruise-line - [Holland America Line](/demand/nz/brands/holland-america-line) - [P&O Cruises](/demand/nz/brands/p-and-o-cruises) - [MSC Cruises](/demand/nz/brands/msc-cruises) - [Cunard](/demand/nz/brands/cunard) ## Who owns Celebrity Cruises? Celebrity Cruises is owned by Royal Caribbean Group. Brandwave also tracks Royal Caribbean, owned by the same company, in New Zealand. - [Royal Caribbean Group](/demand/nz/companies/royal-caribbean-group): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Celebrity Cruises? Celebrity Cruises is owned by Royal Caribbean Group. Brandwave also tracks Royal Caribbean, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Celebrity Cruises: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/celebrity-cruises This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/celebrity-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.