---
title: "Cathay Pacific: search popularity and Share of Search in New Zealand"
description: "A Hong Kong-based international airline flying from New Zealand to Hong Kong and onward destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cathay-pacific"
publisher: "Brandwave"
---

# Cathay Pacific: search popularity and Share of Search in New Zealand

A Hong Kong-based international airline flying from New Zealand to Hong Kong and onward destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cathay Pacific
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among airlines flying new zealand travellers**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Airlines flying New Zealand travellers | 7 | 2% | 35.1K |

- [Airlines flying New Zealand travellers](/demand/nz/categories/nz-airlines)

## How has branded search demand for Cathay Pacific changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cathay Pacific in New Zealand rose from 23.3K to 35.1K.
- Across the 11 months ending August 2026, Cathay Pacific’s estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 1.4% to 2%.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

- In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%.
- In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.
- In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.
- In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.
- In August 2026, Virgin Australia fell from 9th to 10th among airlines flying new zealand travellers in New Zealand.
- Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airlines flying New Zealand travellers | 23.3K | 1.4% | 7 |
| Nov 2025 | Airlines flying New Zealand travellers | 27.4K | 1.7% | 7 |
| Dec 2025 | Airlines flying New Zealand travellers | 22.6K | 1.7% | 7 |
| Jan 2026 | Airlines flying New Zealand travellers | 33.9K | 1.7% | 7 |
| Feb 2026 | Airlines flying New Zealand travellers | 33.9K | 2% | 7 |
| Mar 2026 | Airlines flying New Zealand travellers | 42.1K | 2.1% | 7 |
| Apr 2026 | Airlines flying New Zealand travellers | 26.7K | 1.8% | 7 |
| May 2026 | Airlines flying New Zealand travellers | 36.1K | 2.1% | 7 |
| Jun 2026 | Airlines flying New Zealand travellers | 35.7K | 2.1% | 7 |
| Jul 2026 | Airlines flying New Zealand travellers | 34.3K | 2% | 7 |
| Aug 2026 | Airlines flying New Zealand travellers | 35.1K | 2% | 7 |
| Sep 2026 | Airlines flying New Zealand travellers | — | — | — |

## How is Cathay Pacific measured?

Brandwave collects information about searches that people make online using Cathay Pacific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Cathay Pacific”
- “Cathay Pacific flights”
- “Cathay Pacific New Zealand”
- “Cathay Pacific NZ”

## Which airlines flying new zealand travellers compete with Cathay Pacific?

- [Air New Zealand](/demand/nz/brands/air-new-zealand)
- [Jetstar](/demand/nz/brands/jetstar)
- [Qantas](/demand/nz/brands/qantas)
- [Singapore Airlines](/demand/nz/brands/singapore-airlines): Head-to-head: /demand/nz/compare/cathay-pacific-vs-singapore-airlines
- [Fiji Airways](/demand/nz/brands/fiji-airways): Head-to-head: /demand/nz/compare/cathay-pacific-vs-fiji-airways
- [Emirates](/demand/nz/brands/emirates): Head-to-head: /demand/nz/compare/cathay-pacific-vs-emirates
- [Sounds Air](/demand/nz/brands/sounds-air): Head-to-head: /demand/nz/compare/cathay-pacific-vs-sounds-air
- [Air Chathams](/demand/nz/brands/air-chathams): Head-to-head: /demand/nz/compare/air-chathams-vs-cathay-pacific
- [Virgin Australia](/demand/nz/brands/virgin-australia)
- [Barrier Air](/demand/nz/brands/barrier-air)
- [Originair](/demand/nz/brands/originair)
- [LATAM Airlines](/demand/nz/brands/latam-airlines)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cathay Pacific: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cathay-pacific

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cathay-pacific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
