--- title: "Caterpillar: search popularity in New Zealand" description: "Caterpillar builds excavators and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/caterpillar" publisher: "Brandwave" --- # Caterpillar: search popularity in New Zealand Caterpillar builds excavators and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Caterpillar - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among workwear brands**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workwear brands | 13 | 0.1% | 50 | | Men's boot brands | 8 | 0.03% | 10 | | Steel toe boot brands | 7 | 0.03% | 10 | | Excavator brands | 4 | 6.2% | 460 | | Forestry mulcher brands | 5 | 0.19% | 10 | | Wheel loader brands | 5 | 2% | 10 | - [Workwear brands](/demand/nz/categories/nz-workwear-brands) - [Men's boot brands](/demand/nz/categories/nz-boots-men-brands) - [Steel toe boot brands](/demand/nz/categories/nz-steel-toe-boot-brands) - [Excavator brands](/demand/nz/categories/nz-excavator-brands) - [Forestry mulcher brands](/demand/nz/categories/nz-forestry-mulcher-brands) - [Wheel loader brands](/demand/nz/categories/nz-wheel-loader-brands) ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Caterpillar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FXD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hard Yakka | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bisley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Syzmik | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaiwaka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Swanndri | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bison | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | King Gee | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Cactus Outdoor | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Carhartt WIP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mongrel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka - Asked ChatGPT "What are the best workwear brands in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka, 6. Swanndri, 7. Bison, 8. Cactus Outdoor - Asked ChatGPT "What's the best workwear brand in New Zealand for durable work clothes?": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Cactus Outdoor - Searched Google, AI Overview "workwear brands": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Syzmik, 5. King Gee, 6. Bison, 7. Swanndri, 8. Kaiwaka - Searched Google, AI Overview "work trousers nz": 1. FXD, 2. Hard Yakka, 3. Bisley Not named in any answer: Carhartt WIP, Dickies, Portwest, Caterpillar and Mongrel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Caterpillar changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar in New Zealand held steady at 540. - Across the 12 months ending September 2026, Caterpillar’s share of searches among workwear brands in New Zealand held steady, from 0.14% to 0.1%. - Across the 12 months ending September 2026, Caterpillar’s share of searches among men's boot brands in New Zealand held steady, from 0.02% to 0.03%. - Across the 12 months ending September 2026, Caterpillar’s share of searches among steel toe boot brands in New Zealand held steady at 0.03%. - Across the 12 months ending September 2026, Caterpillar’s share of searches among excavator brands in New Zealand increased from 5.3% to 6.2%. - Across the 12 months ending September 2026, Caterpillar’s share of searches among excavator brands in New Zealand peaked at 6.5% in February 2026 and was lowest at 4.9% in November 2025. - Across the 12 months ending September 2026, Caterpillar rose from 5th to 4th among excavator brands in New Zealand. - Across the 12 months ending September 2026, Caterpillar fell from 4th to 5th among forestry mulcher brands in New Zealand. - Across the 12 months ending September 2026, Caterpillar’s share of searches among wheel loader brands in New Zealand increased from 0% to 2%. - Across the 12 months ending September 2026, Caterpillar’s share of searches among wheel loader brands in New Zealand peaked at 3.2% in December 2025 and was lowest at 0% in October 2025. ## How did search popularity change for New Zealand workwear brands in September 2026? - In September 2026, Kaiwaka overtook Carhartt WIP to rank 2nd among workwear brands in New Zealand, with 19.4% of the searches. - In September 2026, Bison gained share of searches among workwear brands in New Zealand, from 3.9% to 5%. - In September 2026, Carhartt WIP gained share of searches among workwear brands in New Zealand, from 18.2% to 19.2%. - In September 2026, Hard Yakka gained share of searches among workwear brands in New Zealand, from 2.8% to 3.6%. - In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%. - FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026. ## How did search popularity change for New Zealand men's boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%. - In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%. - In September 2026, Timberland lost share of searches among men's boot brands in New Zealand, from 26.1% to 22.7%. - In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%. - Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. - Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## How did search popularity change for New Zealand steel toe boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%. - In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%. - In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%. - In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand. - In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands in New Zealand. ## How did search popularity change for New Zealand excavator brands in September 2026? - In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches. - In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%. - In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%. - In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%. - In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%. - In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%. ## How did search popularity change for New Zealand forestry mulcher brands in September 2026? - In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%. - In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%. - Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## How did search popularity change for New Zealand wheel loader brands in September 2026? - In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%. - In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%. - In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%. - In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%. - In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workwear brands | 70 | 0.14% | 13 | | Nov 2025 | Workwear brands | 90 | 0.16% | 13 | | Dec 2025 | Workwear brands | 50 | 0.09% | 13 | | Jan 2026 | Workwear brands | 50 | 0.1% | 13 | | Feb 2026 | Workwear brands | 50 | 0.11% | 13 | | Mar 2026 | Workwear brands | 50 | 0.09% | 13 | | Apr 2026 | Workwear brands | 70 | 0.1% | 13 | | May 2026 | Workwear brands | 70 | 0.1% | 13 | | Jun 2026 | Workwear brands | 50 | 0.07% | 13 | | Jul 2026 | Workwear brands | 70 | 0.1% | 13 | | Aug 2026 | Workwear brands | 70 | 0.11% | 13 | | Sep 2026 | Workwear brands | 50 | 0.1% | 13 | | Oct 2025 | Men's boot brands | 10 | 0.02% | 8 | | Nov 2025 | Men's boot brands | 20 | 0.04% | 8 | | Dec 2025 | Men's boot brands | 10 | 0.02% | 8 | | Jan 2026 | Men's boot brands | 10 | 0.02% | 8 | | Feb 2026 | Men's boot brands | 10 | 0.03% | 8 | | Mar 2026 | Men's boot brands | 10 | 0.02% | 8 | | Apr 2026 | Men's boot brands | 20 | 0.04% | 8 | | May 2026 | Men's boot brands | 30 | 0.07% | 8 | | Jun 2026 | Men's boot brands | 10 | 0.02% | 8 | | Jul 2026 | Men's boot brands | 10 | 0.02% | 8 | | Aug 2026 | Men's boot brands | 20 | 0.05% | 8 | | Sep 2026 | Men's boot brands | 10 | 0.03% | 8 | | Oct 2025 | Steel toe boot brands | 10 | 0.03% | 7 | | Nov 2025 | Steel toe boot brands | 10 | 0.02% | 7 | | Dec 2025 | Steel toe boot brands | 10 | 0.02% | 7 | | Jan 2026 | Steel toe boot brands | 20 | 0.05% | 7 | | Feb 2026 | Steel toe boot brands | 20 | 0.06% | 7 | | Mar 2026 | Steel toe boot brands | 30 | 0.08% | 6 | | Apr 2026 | Steel toe boot brands | 10 | 0.02% | 7 | | May 2026 | Steel toe boot brands | 30 | 0.07% | 6 | | Jun 2026 | Steel toe boot brands | 20 | 0.05% | 7 | | Jul 2026 | Steel toe boot brands | 20 | 0.05% | 7 | | Aug 2026 | Steel toe boot brands | 40 | 0.11% | 6 | | Sep 2026 | Steel toe boot brands | 10 | 0.03% | 7 | | Oct 2025 | Excavator brands | 440 | 5.3% | 5 | | Nov 2025 | Excavator brands | 410 | 4.9% | 5 | | Dec 2025 | Excavator brands | 380 | 5.7% | 4 | | Jan 2026 | Excavator brands | 430 | 5.5% | 4 | | Feb 2026 | Excavator brands | 510 | 6.5% | 4 | | Mar 2026 | Excavator brands | 560 | 5.8% | 4 | | Apr 2026 | Excavator brands | 460 | 6.1% | 4 | | May 2026 | Excavator brands | 570 | 6.5% | 4 | | Jun 2026 | Excavator brands | 540 | 6.1% | 4 | | Jul 2026 | Excavator brands | 470 | 6.4% | 4 | | Aug 2026 | Excavator brands | 530 | 5.8% | 4 | | Sep 2026 | Excavator brands | 460 | 6.2% | 4 | | Oct 2025 | Forestry mulcher brands | 10 | 0.17% | 4 | | Nov 2025 | Forestry mulcher brands | 0 | 0% | 6 | | Dec 2025 | Forestry mulcher brands | 10 | 0.17% | 4 | | Jan 2026 | Forestry mulcher brands | 0 | 0% | 6 | | Feb 2026 | Forestry mulcher brands | 10 | 0.19% | 5 | | Mar 2026 | Forestry mulcher brands | 0 | 0% | 6 | | Apr 2026 | Forestry mulcher brands | 0 | 0% | 6 | | May 2026 | Forestry mulcher brands | 10 | 0.18% | 5 | | Jun 2026 | Forestry mulcher brands | 0 | 0% | 6 | | Jul 2026 | Forestry mulcher brands | 10 | 0.24% | 5 | | Aug 2026 | Forestry mulcher brands | 10 | 0.19% | 5 | | Sep 2026 | Forestry mulcher brands | 10 | 0.19% | 5 | | Oct 2025 | Wheel loader brands | 0 | 0% | 5 | | Nov 2025 | Wheel loader brands | 0 | 0% | 6 | | Dec 2025 | Wheel loader brands | 10 | 3.2% | 5 | | Jan 2026 | Wheel loader brands | 0 | 0% | 5 | | Feb 2026 | Wheel loader brands | 0 | 0% | 5 | | Mar 2026 | Wheel loader brands | 10 | 2.2% | 5 | | Apr 2026 | Wheel loader brands | 10 | 2.7% | 5 | | May 2026 | Wheel loader brands | 10 | 2.3% | 5 | | Jun 2026 | Wheel loader brands | 10 | 2.2% | 5 | | Jul 2026 | Wheel loader brands | 10 | 2.2% | 5 | | Aug 2026 | Wheel loader brands | 10 | 2% | 5 | | Sep 2026 | Wheel loader brands | 10 | 2% | 5 | ## How are Caterpillar’s branded searches counted? Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “303 cat excavator” - “306 cat excavator” - “308 cat excavator” - “349 cat excavator” - “bruder cat excavator” - “cat digger” - “cat excavator” - “caterpillar forestry mulcher” - “caterpillar mens boot” - “caterpillar steel toe boot” - “caterpillar workwear” - “rc cat excavator” ## Which workwear brands compete with Caterpillar? - [Swanndri](/demand/nz/brands/swanndri) - [Kaiwaka](/demand/nz/brands/kaiwaka) - [Carhartt WIP](/demand/nz/brands/carhartt-wip) - [Cactus Outdoor](/demand/nz/brands/cactus-outdoor) - [Bison](/demand/nz/brands/bison) - [Hard Yakka](/demand/nz/brands/hard-yakka) - [FXD](/demand/nz/brands/fxd) - [Bisley](/demand/nz/brands/bisley) - [Syzmik](/demand/nz/brands/syzmik): Head-to-head: /demand/nz/compare/caterpillar-vs-syzmik - [Dickies](/demand/nz/brands/dickies): Head-to-head: /demand/nz/compare/caterpillar-vs-dickies - [King Gee](/demand/nz/brands/king-gee): Head-to-head: /demand/nz/compare/caterpillar-vs-king-gee - [Portwest](/demand/nz/brands/portwest): Head-to-head: /demand/nz/compare/caterpillar-vs-portwest - [Mongrel](/demand/nz/brands/mongrel): Head-to-head: /demand/nz/compare/caterpillar-vs-mongrel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Caterpillar: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/caterpillar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/caterpillar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.