---
title: "Castle Trust: search popularity and Share of Search in New Zealand"
description: "Castle Trust provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/castle-trust"
publisher: "Brandwave"
---

# Castle Trust: search popularity and Share of Search in New Zealand

Castle Trust provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Castle Trust
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson mortgage advisers**: 0%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson mortgage advisers | 5 | 0% | 0 |

- [Nelson mortgage advisers](/demand/nz/categories/nz-nelson-mortgage-advisers)

## How has branded search demand for Castle Trust changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Castle Trust in New Zealand fell from 20 to 0.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 1% to 0%.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 1.4% in July 2026 and was lowest at 0% in August 2026.
- Across the 11 months ending August 2026, Castle Trust fell from 4th to 5th among nelson mortgage advisers in New Zealand.

## How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

- In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
- In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
- In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
- In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
- In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson mortgage advisers | 20 | 1% | 4 |
| Nov 2025 | Nelson mortgage advisers | 10 | 0.45% | 5 |
| Dec 2025 | Nelson mortgage advisers | 20 | 1.2% | 4 |
| Jan 2026 | Nelson mortgage advisers | 10 | 0.54% | 4 |
| Feb 2026 | Nelson mortgage advisers | 20 | 0.85% | 4 |
| Mar 2026 | Nelson mortgage advisers | 20 | 1% | 4 |
| Apr 2026 | Nelson mortgage advisers | 20 | 1.2% | 5 |
| May 2026 | Nelson mortgage advisers | 10 | 0.57% | 5 |
| Jun 2026 | Nelson mortgage advisers | 20 | 1.2% | 4 |
| Jul 2026 | Nelson mortgage advisers | 20 | 1.4% | 4 |
| Aug 2026 | Nelson mortgage advisers | 0 | 0% | 5 |
| Sep 2026 | Nelson mortgage advisers | — | — | — |

## How is Castle Trust measured?

Brandwave collects information about searches that people make online using Castle Trust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “castle trust mortgage”
- “castle trust nz”

## Which nelson mortgage advisers compete with Castle Trust?

- [Mike Pero](/demand/nz/brands/mike-pero): Head-to-head: /demand/nz/compare/castle-trust-vs-mike-pero
- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages): Head-to-head: /demand/nz/compare/castle-trust-vs-tony-mounce-mortgages
- [NZ Mortgage Advice](/demand/nz/brands/nz-mortgage-advice): Head-to-head: /demand/nz/compare/castle-trust-vs-nz-mortgage-advice
- [Mortgage Money](/demand/nz/brands/mortgage-money): Head-to-head: /demand/nz/compare/castle-trust-vs-mortgage-money

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Castle Trust: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/castle-trust

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/castle-trust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.