---
title: "Castle Point Funds: search popularity and Share of Search in New Zealand"
description: "Castle Point Funds is a fund manager in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/castle-point-funds"
publisher: "Brandwave"
---

# Castle Point Funds: search popularity and Share of Search in New Zealand

Castle Point Funds is a fund manager in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Castle Point Funds
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fund managers**: 0.18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fund managers | 6 | 0.18% | 70 |

- [Fund managers](/demand/nz/categories/nz-fund-managers)

## How has branded search demand for Castle Point Funds changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Castle Point Funds in New Zealand rose from 50 to 70.
- Across the 11 months ending August 2026, Castle Point Funds’ estimated Share of Search among fund managers in New Zealand held steady, from 0.09% to 0.18%.

## How did search popularity change for New Zealand fund managers in August 2026?

- In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
- In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.
- Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.
- Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.
- Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fund managers | 50 | 0.09% | 6 |
| Nov 2025 | Fund managers | 70 | 0.16% | 6 |
| Dec 2025 | Fund managers | 110 | 0.32% | 6 |
| Jan 2026 | Fund managers | 50 | 0.12% | 6 |
| Feb 2026 | Fund managers | 50 | 0.13% | 6 |
| Mar 2026 | Fund managers | 90 | 0.23% | 6 |
| Apr 2026 | Fund managers | 70 | 0.19% | 6 |
| May 2026 | Fund managers | 70 | 0.16% | 6 |
| Jun 2026 | Fund managers | 110 | 0.25% | 6 |
| Jul 2026 | Fund managers | 70 | 0.18% | 6 |
| Aug 2026 | Fund managers | 70 | 0.18% | 6 |
| Sep 2026 | Fund managers | — | — | — |

## How is Castle Point Funds measured?

Brandwave collects information about searches that people make online using Castle Point Funds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “castle point funds”

## Which fund managers compete with Castle Point Funds?

- [Milford](/demand/nz/brands/milford): Head-to-head: /demand/nz/compare/castle-point-funds-vs-milford
- [Pie Funds](/demand/nz/brands/pie-funds): Head-to-head: /demand/nz/compare/castle-point-funds-vs-pie-funds
- [Harbour Asset Management](/demand/nz/brands/harbour-asset-management): Head-to-head: /demand/nz/compare/castle-point-funds-vs-harbour-asset-management
- [Salt Funds](/demand/nz/brands/salt-funds): Head-to-head: /demand/nz/compare/castle-point-funds-vs-salt-funds
- [Devon Funds](/demand/nz/brands/devon-funds): Head-to-head: /demand/nz/compare/castle-point-funds-vs-devon-funds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Castle Point Funds: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/castle-point-funds

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/castle-point-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.