---
title: "Castelli: search popularity in New Zealand"
description: "Castelli makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/castelli"
publisher: "Brandwave"
---

# Castelli: search popularity in New Zealand

Castelli makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Castelli
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among base layer brands**: 0.28%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Base layer brands | 7 | 0.28% | 170 |
| Bib shorts brands | 5 | 7% | 200 |
| Cycling jersey brands | 4 | 7.5% | 200 |
| Long sleeve jersey brands | 4 | 8.7% | 200 |
| Bike gloves brands | 4 | 7.6% | 170 |

- [Base layer brands](/demand/nz/categories/nz-base-layer-brands)
- [Bib shorts brands](/demand/nz/categories/nz-bib-shorts-brands)
- [Cycling jersey brands](/demand/nz/categories/nz-cycling-jersey-brands)
- [Long sleeve jersey brands](/demand/nz/categories/nz-long-sleeve-jersey-brands)
- [Bike gloves brands](/demand/nz/categories/nz-bike-gloves-brands)

## Top base layer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castelli did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Icebreaker | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Mons Royale | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Macpac | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Devold | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Castelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| First Lite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about base layer brands

- Asked ChatGPT "Which base layer brand should I buy in New Zealand?": 1. Icebreaker, 2. Macpac, 3. Mons Royale
- Asked ChatGPT "What are the best base layer brands in New Zealand?": 1. Icebreaker, 2. Mons Royale, 3. Macpac, 4. Devold
- Asked ChatGPT "What's the best base layer brand in New Zealand for cold weather?": 1. Icebreaker, 2. Mons Royale, 3. Macpac, 4. Devold
- Searched Google, AI Overview "thermal base layer": 1. Mons Royale, 2. Macpac
- Searched Google, AI Overview "merino base layer nz": 1. Icebreaker, 2. Mons Royale, 3. Macpac

Not named in any answer: Columbia, Burton, Castelli and First Lite.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Castelli changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Castelli in New Zealand fell from 240 to 200.
- Across the 12 months ending September 2026, Castelli fell from 5th to 7th among base layer brands in New Zealand.
- Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand decreased from 8.8% to 7%.
- Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Castelli fell from 4th to 5th among bib shorts brands in New Zealand.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand decreased from 9.6% to 7.5%.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand peaked at 11.4% in May 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand decreased from 10.4% to 8.7%.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 8% in January 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, Castelli fell from 3rd to 4th among bike gloves brands in New Zealand.

## How did search popularity change for New Zealand base layer brands in September 2026?

- In September 2026, Macpac gained share of searches among base layer brands in New Zealand, from 81.8% to 82.4%.
- In September 2026, Castelli rose from 8th to 7th among base layer brands in New Zealand.
- In September 2026, First Lite fell from 7th to 8th among base layer brands in New Zealand.
- Estimated monthly branded searches for Burton in New Zealand rose 133.3% over 12 measured months, from 90 to 210 in September 2026.
- Estimated monthly branded searches for Mons Royale in New Zealand rose 77.3% over 12 measured months, from 5.3K to 9.3K in September 2026.
- Estimated monthly branded searches for Devold in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## How did search popularity change for New Zealand bib shorts brands in September 2026?

- In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.
- In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.
- In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
- In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
- Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
- In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.

## How did search popularity change for New Zealand cycling jersey brands in September 2026?

- In September 2026, MAAP gained share of searches among cycling jersey brands in New Zealand, from 38.3% to 43%.
- In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%.
- In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.
- In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%.
- Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## How did search popularity change for New Zealand long sleeve jersey brands in September 2026?

- In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%.
- In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.
- In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%.
- In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%.
- Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## How did search popularity change for New Zealand bike gloves brands in September 2026?

- In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
- In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
- In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
- Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
- Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Base layer brands | 210 | 0.32% | 5 |
| Nov 2025 | Base layer brands | 210 | 0.26% | 5 |
| Dec 2025 | Base layer brands | 170 | 0.17% | 6 |
| Jan 2026 | Base layer brands | 170 | 0.21% | 6 |
| Feb 2026 | Base layer brands | 210 | 0.3% | 6 |
| Mar 2026 | Base layer brands | 210 | 0.25% | 6 |
| Apr 2026 | Base layer brands | 260 | 0.3% | 5 |
| May 2026 | Base layer brands | 320 | 0.38% | 5 |
| Jun 2026 | Base layer brands | 260 | 0.27% | 5 |
| Jul 2026 | Base layer brands | 210 | 0.25% | 7 |
| Aug 2026 | Base layer brands | 170 | 0.23% | 8 |
| Sep 2026 | Base layer brands | 170 | 0.28% | 7 |
| Oct 2025 | Bib shorts brands | 240 | 8.8% | 4 |
| Nov 2025 | Bib shorts brands | 230 | 6.1% | 5 |
| Dec 2025 | Bib shorts brands | 190 | 6.6% | 5 |
| Jan 2026 | Bib shorts brands | 190 | 6.3% | 6 |
| Feb 2026 | Bib shorts brands | 220 | 7.6% | 5 |
| Mar 2026 | Bib shorts brands | 230 | 7.2% | 6 |
| Apr 2026 | Bib shorts brands | 290 | 9.3% | 4 |
| May 2026 | Bib shorts brands | 370 | 10.8% | 3 |
| Jun 2026 | Bib shorts brands | 300 | 9.5% | 3 |
| Jul 2026 | Bib shorts brands | 240 | 8.2% | 4 |
| Aug 2026 | Bib shorts brands | 220 | 7.4% | 6 |
| Sep 2026 | Bib shorts brands | 200 | 7% | 5 |
| Oct 2025 | Cycling jersey brands | 240 | 9.6% | 4 |
| Nov 2025 | Cycling jersey brands | 230 | 6.5% | 5 |
| Dec 2025 | Cycling jersey brands | 190 | 7% | 5 |
| Jan 2026 | Cycling jersey brands | 190 | 6.8% | 5 |
| Feb 2026 | Cycling jersey brands | 220 | 8.2% | 5 |
| Mar 2026 | Cycling jersey brands | 230 | 7.8% | 5 |
| Apr 2026 | Cycling jersey brands | 290 | 10.2% | 4 |
| May 2026 | Cycling jersey brands | 370 | 11.4% | 3 |
| Jun 2026 | Cycling jersey brands | 300 | 10.2% | 3 |
| Jul 2026 | Cycling jersey brands | 240 | 8.9% | 4 |
| Aug 2026 | Cycling jersey brands | 220 | 8.6% | 5 |
| Sep 2026 | Cycling jersey brands | 200 | 7.5% | 4 |
| Oct 2025 | Long sleeve jersey brands | 240 | 10.4% | 4 |
| Nov 2025 | Long sleeve jersey brands | 230 | 8.7% | 5 |
| Dec 2025 | Long sleeve jersey brands | 190 | 8.1% | 5 |
| Jan 2026 | Long sleeve jersey brands | 190 | 8% | 5 |
| Feb 2026 | Long sleeve jersey brands | 220 | 9.4% | 5 |
| Mar 2026 | Long sleeve jersey brands | 230 | 9.2% | 5 |
| Apr 2026 | Long sleeve jersey brands | 290 | 11.8% | 4 |
| May 2026 | Long sleeve jersey brands | 370 | 13.8% | 3 |
| Jun 2026 | Long sleeve jersey brands | 300 | 12.8% | 3 |
| Jul 2026 | Long sleeve jersey brands | 240 | 11% | 4 |
| Aug 2026 | Long sleeve jersey brands | 220 | 9.3% | 5 |
| Sep 2026 | Long sleeve jersey brands | 200 | 8.7% | 4 |
| Oct 2025 | Bike gloves brands | 210 | 8.8% | 3 |
| Nov 2025 | Bike gloves brands | 210 | 8.3% | 3 |
| Dec 2025 | Bike gloves brands | 170 | 7.9% | 3 |
| Jan 2026 | Bike gloves brands | 170 | 6.9% | 4 |
| Feb 2026 | Bike gloves brands | 210 | 9.2% | 3 |
| Mar 2026 | Bike gloves brands | 210 | 7.1% | 4 |
| Apr 2026 | Bike gloves brands | 260 | 8.8% | 3 |
| May 2026 | Bike gloves brands | 320 | 11.9% | 3 |
| Jun 2026 | Bike gloves brands | 260 | 12.7% | 3 |
| Jul 2026 | Bike gloves brands | 210 | 11.1% | 3 |
| Aug 2026 | Bike gloves brands | 170 | 8.1% | 4 |
| Sep 2026 | Bike gloves brands | 170 | 7.6% | 4 |

## How are Castelli’s branded searches counted?

Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “castelli”
- “castelli cycling”

## Which base layer brands compete with Castelli?

- [Macpac](/demand/nz/brands/macpac)
- [Mons Royale](/demand/nz/brands/mons-royale)
- [Columbia](/demand/nz/brands/columbia): Head-to-head: /demand/nz/compare/castelli-vs-columbia
- [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/castelli-vs-icebreaker
- [Burton](/demand/nz/brands/burton): Head-to-head: /demand/nz/compare/burton-vs-castelli
- [Devold](/demand/nz/brands/devold): Head-to-head: /demand/nz/compare/castelli-vs-devold
- [First Lite](/demand/nz/brands/first-lite): Head-to-head: /demand/nz/compare/castelli-vs-first-lite

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Castelli: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/castelli

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/castelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.