---
title: "Carmex: search popularity and Share of Search in New Zealand"
description: "Carmex makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/carmex"
publisher: "Brandwave"
---

# Carmex: search popularity and Share of Search in New Zealand

Carmex makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Carmex
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lip care brands**: 5.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lip care brands | 5 | 5.2% | 650 |

- [Lip care brands](/demand/nz/categories/nz-lip-care-brands)

## How has branded search demand for Carmex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Carmex in New Zealand rose from 440 to 650.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand peaked at 7% in March 2026 and was lowest at 3.9% in July 2026.

## How did search popularity change for New Zealand lip care brands in August 2026?

- In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
- In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
- In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
- In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
- Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lip care brands | 440 | 4.8% | 5 |
| Nov 2025 | Lip care brands | 460 | 4.1% | 5 |
| Dec 2025 | Lip care brands | 580 | 4.9% | 5 |
| Jan 2026 | Lip care brands | 380 | 4.8% | 5 |
| Feb 2026 | Lip care brands | 410 | 6% | 5 |
| Mar 2026 | Lip care brands | 570 | 7% | 5 |
| Apr 2026 | Lip care brands | 460 | 5.5% | 5 |
| May 2026 | Lip care brands | 520 | 4.7% | 5 |
| Jun 2026 | Lip care brands | 510 | 4.5% | 5 |
| Jul 2026 | Lip care brands | 500 | 3.9% | 5 |
| Aug 2026 | Lip care brands | 650 | 5.2% | 5 |
| Sep 2026 | Lip care brands | — | — | — |

## How is Carmex measured?

Brandwave collects information about searches that people make online using Carmex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “balm carmex”
- “carmex”
- “carmex chapstick”
- “carmex lip care”
- “carmex near me”
- “carmex new zealand”
- “carmex nz”

## Which lip care brands compete with Carmex?

- [Burt's Bees](/demand/nz/brands/burts-bees): Head-to-head: /demand/nz/compare/burts-bees-vs-carmex
- [Lucas Papaw](/demand/nz/brands/lucas-papaw): Head-to-head: /demand/nz/compare/carmex-vs-lucas-papaw
- [Blistex](/demand/nz/brands/blistex): Head-to-head: /demand/nz/compare/blistex-vs-carmex
- [Lanolips](/demand/nz/brands/lanolips): Head-to-head: /demand/nz/compare/carmex-vs-lanolips

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carmex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/carmex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/carmex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.