---
title: "Carhartt WIP: search popularity and Share of Search in New Zealand"
description: "Carhartt WIP is a streetwear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/carhartt-wip"
publisher: "Brandwave"
---

# Carhartt WIP: search popularity and Share of Search in New Zealand

Carhartt WIP is a streetwear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Carhartt WIP
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among streetwear brands**: 21.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streetwear brands | 2 | 21.5% | 12.2K |

- [Streetwear brands](/demand/nz/categories/nz-streetwear-brands)

## How has branded search demand for Carhartt WIP changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt WIP in New Zealand rose from 10.6K to 12.2K.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand decreased from 22.4% to 21.5%.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand peaked at 26% in February 2026 and was lowest at 17.5% in November 2025.

## How did search popularity change for New Zealand streetwear brands in August 2026?

- In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.
- In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.
- In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.
- In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.
- Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.
- Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streetwear brands | 10.6K | 22.4% | 2 |
| Nov 2025 | Streetwear brands | 10.9K | 17.5% | 2 |
| Dec 2025 | Streetwear brands | 11.4K | 18.4% | 2 |
| Jan 2026 | Streetwear brands | 11K | 25% | 2 |
| Feb 2026 | Streetwear brands | 9.6K | 26% | 2 |
| Mar 2026 | Streetwear brands | 12K | 24.5% | 2 |
| Apr 2026 | Streetwear brands | 13.8K | 23.6% | 2 |
| May 2026 | Streetwear brands | 12.6K | 19.9% | 2 |
| Jun 2026 | Streetwear brands | 12.7K | 19.3% | 2 |
| Jul 2026 | Streetwear brands | 12.5K | 20.9% | 2 |
| Aug 2026 | Streetwear brands | 12.2K | 21.5% | 2 |
| Sep 2026 | Streetwear brands | — | — | — |

## How is Carhartt WIP measured?

Brandwave collects information about searches that people make online using Carhartt WIP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “carhartt”
- “carhartt australia”
- “carhartt cap”
- “carhartt carpenter jeans”
- “carhartt detroit jacket”
- “carhartt hoodie”
- “carhartt jacket”
- “carhartt jeans”
- “carhartt overalls”
- “carhartt pants”
- “carhartt shirts”
- “carhartt shorts”
- “carhartt t shirt”
- “carhartt vest”
- “carhartt wip cap”
- “carhartt wip clothing”
- “carhartt wip com”
- “carhartt wip hoodie”
- “carhartt wip near me”
- “carhartt wip nz”
- “carhartt wip tee”
- “carhartt work pants”
- “carhartt work wear”
- “carharttwip”

## Which streetwear brands compete with Carhartt WIP?

- [Huffer](/demand/nz/brands/huffer): Head-to-head: /demand/nz/compare/carhartt-wip-vs-huffer
- [Stüssy](/demand/nz/brands/stussy): Head-to-head: /demand/nz/compare/carhartt-wip-vs-stussy
- [Champion](/demand/nz/brands/champion): Head-to-head: /demand/nz/compare/carhartt-wip-vs-champion
- [Supreme](/demand/nz/brands/supreme): Head-to-head: /demand/nz/compare/carhartt-wip-vs-supreme
- [Kith](/demand/nz/brands/kith): Head-to-head: /demand/nz/compare/carhartt-wip-vs-kith

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carhartt WIP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/carhartt-wip

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/carhartt-wip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.