---
title: "Care On Call: search popularity in New Zealand"
description: "Care On Call provides home care services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/care-on-call"
publisher: "Brandwave"
---

# Care On Call: search popularity in New Zealand

Care On Call provides home care services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Care On Call
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among home care providers**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home care providers | 6 | 4.2% | 1K |

- [Home care providers](/demand/nz/categories/nz-home-care-providers)

## Top home care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Care On Call was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Care On Call is the sixth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Access Community Health | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HealthCare NZ | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Dovida | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Healthvision | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Abode HomeCare | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Care On Call | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Geneva Healthcare | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Visionwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about home care providers

- Asked ChatGPT "Which home care provider should I use in New Zealand?": 1. Access Community Health, 2. Healthvision, 3. Care On Call
- Asked ChatGPT "What are the best home care providers in New Zealand?": 1. HealthCare NZ, 2. Access Community Health, 3. Dovida, 4. Abode HomeCare, 5. Care On Call
- Asked ChatGPT "What's the best home care provider in New Zealand for in-home support?": 1. Access Community Health, 2. Dovida, 3. Abode HomeCare, 4. Healthvision
- Searched Google, AI Overview "best home care provider": 1. HealthCare NZ, 2. Access Community Health, 3. Geneva Healthcare, 4. Care On Call
- Searched Google, AI Overview "in home care nz": 1. Care On Call, 2. Access Community Health, 3. HealthCare NZ

Not named in any answer: Visionwest.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Care On Call changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Care On Call in New Zealand fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Care On Call’s share of searches among home care providers in New Zealand decreased from 5.1% to 4.2%.
- Across the 12 months ending September 2026, Care On Call’s share of searches among home care providers in New Zealand peaked at 5.1% in October 2025 and was lowest at 3.6% in May 2026.

## How did search popularity change for New Zealand home care providers in September 2026?

- In September 2026, Abode HomeCare overtook Dovida to rank 7th among home care providers in New Zealand, with 1.3% of the searches.
- In September 2026, Access Community Health gained share of searches among home care providers in New Zealand, from 19.3% to 22.5%.
- In September 2026, Healthvision lost share of searches among home care providers in New Zealand, from 35.4% to 33.7%.
- In September 2026, Visionwest lost share of searches among home care providers in New Zealand, from 12.9% to 12.1%.
- In September 2026, HealthCare NZ lost share of searches among home care providers in New Zealand, from 15.8% to 15%.
- Estimated monthly branded searches for Care On Call in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home care providers | 1.3K | 5.1% | 6 |
| Nov 2025 | Home care providers | 1K | 4.3% | 6 |
| Dec 2025 | Home care providers | 1K | 4.1% | 6 |
| Jan 2026 | Home care providers | 1K | 4.2% | 6 |
| Feb 2026 | Home care providers | 1K | 3.8% | 6 |
| Mar 2026 | Home care providers | 1.3K | 4.3% | 6 |
| Apr 2026 | Home care providers | 1K | 3.8% | 6 |
| May 2026 | Home care providers | 1K | 3.6% | 6 |
| Jun 2026 | Home care providers | 1.3K | 4.7% | 6 |
| Jul 2026 | Home care providers | 1K | 4.2% | 6 |
| Aug 2026 | Home care providers | 1.3K | 4.7% | 6 |
| Sep 2026 | Home care providers | 1K | 4.2% | 6 |

## How are Care On Call’s branded searches counted?

Brandwave collects information about searches that people make online using Care On Call’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “care on call”

## Which home care providers compete with Care On Call?

- [Healthvision](/demand/nz/brands/healthvision)
- [Access Community Health](/demand/nz/brands/access-community-health)
- [HealthCare NZ](/demand/nz/brands/healthcare-nz): Head-to-head: /demand/nz/compare/care-on-call-vs-healthcare-nz
- [Visionwest](/demand/nz/brands/visionwest): Head-to-head: /demand/nz/compare/care-on-call-vs-visionwest
- [Geneva Healthcare](/demand/nz/brands/geneva-healthcare): Head-to-head: /demand/nz/compare/care-on-call-vs-geneva-healthcare
- [Abode HomeCare](/demand/nz/brands/abode-homecare): Head-to-head: /demand/nz/compare/abode-homecare-vs-care-on-call
- [Dovida](/demand/nz/brands/dovida): Head-to-head: /demand/nz/compare/care-on-call-vs-dovida

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Care On Call: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/care-on-call

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/care-on-call. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
