---
title: "Captivate: search popularity and Share of Search in New Zealand"
description: "Captivate is a podcast hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/captivate"
publisher: "Brandwave"
---

# Captivate: search popularity and Share of Search in New Zealand

Captivate is a podcast hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Captivate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among podcast hosting platforms**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Podcast hosting platforms | 5 | 3.1% | 50 |

- [Podcast hosting platforms](/demand/nz/categories/nz-podcast-hosting-platforms)

## How has branded search demand for Captivate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Captivate in New Zealand rose from 30 to 50.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand increased from 1.9% to 3.1%.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 3.7% in April 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Captivate rose from 6th to 5th among podcast hosting platforms in New Zealand.

## How did search popularity change for New Zealand podcast hosting platforms in August 2026?

- In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%.
- In August 2026, Acast gained estimated Share of Search among podcast hosting platforms in New Zealand, from 8.5% to 10.4%.
- In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%.
- In August 2026, Podbean lost estimated Share of Search among podcast hosting platforms in New Zealand, from 17% to 16%.
- Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.
- Estimated monthly branded searches for Libsyn in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Podcast hosting platforms | 30 | 1.9% | 6 |
| Nov 2025 | Podcast hosting platforms | 20 | 1.3% | 6 |
| Dec 2025 | Podcast hosting platforms | 30 | 2.4% | 6 |
| Jan 2026 | Podcast hosting platforms | 30 | 2.2% | 6 |
| Feb 2026 | Podcast hosting platforms | 20 | 1.4% | 6 |
| Mar 2026 | Podcast hosting platforms | 50 | 2.6% | 5 |
| Apr 2026 | Podcast hosting platforms | 60 | 3.7% | 5 |
| May 2026 | Podcast hosting platforms | 50 | 2.8% | 6 |
| Jun 2026 | Podcast hosting platforms | 60 | 3.6% | 5 |
| Jul 2026 | Podcast hosting platforms | 50 | 3.3% | 5 |
| Aug 2026 | Podcast hosting platforms | 50 | 3.1% | 5 |
| Sep 2026 | Podcast hosting platforms | — | — | — |

## How is Captivate measured?

Brandwave collects information about searches that people make online using Captivate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “captivate fm”
- “captivate podcast”
- “captivate podcast hosting”

## Which podcast hosting platforms compete with Captivate?

- [Spotify for Creators](/demand/nz/brands/spotify-for-creators): Head-to-head: /demand/nz/compare/captivate-vs-spotify-for-creators
- [Buzzsprout](/demand/nz/brands/buzzsprout): Head-to-head: /demand/nz/compare/buzzsprout-vs-captivate
- [Podbean](/demand/nz/brands/podbean): Head-to-head: /demand/nz/compare/captivate-vs-podbean
- [Acast](/demand/nz/brands/acast): Head-to-head: /demand/nz/compare/acast-vs-captivate
- [Libsyn](/demand/nz/brands/libsyn): Head-to-head: /demand/nz/compare/captivate-vs-libsyn

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Captivate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/captivate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/captivate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.