--- title: "Capstar: search popularity in New Zealand" description: "Capstar is a flea treatment for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/capstar" publisher: "Brandwave" --- # Capstar: search popularity in New Zealand Capstar is a flea treatment for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Capstar - **Owned by**: Elanco Animal Health Incorporated - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among flea, tick and worm treatment brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flea, tick and worm treatment brands | 7 | 2.7% | 400 | - [Flea, tick and worm treatment brands](/demand/nz/categories/nz-pet-parasite-treatment-brands) ## Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Capstar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bravecto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simparica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Drontal | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Advocate | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Frontline | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Seresto | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Capstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Comfortis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea, tick and worm treatment brands - Asked ChatGPT "Which flea, tick and worm treatment brand should I buy in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica - Asked ChatGPT "What are the best flea, tick and worm treatment brands in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Advocate, 5. Drontal - Asked ChatGPT "What's the best flea, tick and worm treatment brand in New Zealand for protecting pets from parasites?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Drontal - Searched Google, AI Overview "tick treatment for dogs": 1. NexGard, 2. Simparica, 3. Bravecto, 4. Frontline, 5. Seresto - Searched Google, AI Overview "worm treatment for cats": 1. Drontal, 2. Bravecto, 3. Advocate, 4. NexGard Not named in any answer: Capstar and Comfortis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Capstar changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Capstar in New Zealand held steady at 400. - Across the 12 months ending September 2026, Capstar’s share of searches among flea, tick and worm treatment brands in New Zealand decreased from 3.5% to 2.7%. - Across the 12 months ending September 2026, Capstar’s share of searches among flea, tick and worm treatment brands in New Zealand peaked at 7.6% in May 2026 and was lowest at 2.7% in September 2026. ## How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026? - In September 2026, Bravecto gained share of searches among flea, tick and worm treatment brands in New Zealand, from 39.5% to 51.5%. - In September 2026, Drontal lost share of searches among flea, tick and worm treatment brands in New Zealand, from 12.2% to 8.4%. - In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%. - In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%. - In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%. - In September 2026, Frontline lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.8% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flea, tick and worm treatment brands | 400 | 3.5% | 7 | | Nov 2025 | Flea, tick and worm treatment brands | 530 | 4.7% | 7 | | Dec 2025 | Flea, tick and worm treatment brands | 770 | 6.4% | 5 | | Jan 2026 | Flea, tick and worm treatment brands | 750 | 5.8% | 7 | | Feb 2026 | Flea, tick and worm treatment brands | 850 | 7% | 6 | | Mar 2026 | Flea, tick and worm treatment brands | 730 | 5.9% | 7 | | Apr 2026 | Flea, tick and worm treatment brands | 880 | 7.1% | 6 | | May 2026 | Flea, tick and worm treatment brands | 830 | 7.6% | 4 | | Jun 2026 | Flea, tick and worm treatment brands | 750 | 6.4% | 5 | | Jul 2026 | Flea, tick and worm treatment brands | 610 | 5.3% | 6 | | Aug 2026 | Flea, tick and worm treatment brands | 460 | 4.2% | 7 | | Sep 2026 | Flea, tick and worm treatment brands | 400 | 2.7% | 7 | ## How are Capstar’s branded searches counted? Brandwave collects information about searches that people make online using Capstar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “capstar canine” - “capstar flea control” - “capstar flea dogs” - “capstar flea pills” - “capstar for cats” - “capstar for fleas” - “capstar nitenpyram” ## Which flea, tick and worm treatment brands compete with Capstar? - [Bravecto](/demand/nz/brands/bravecto) - [NexGard](/demand/nz/brands/nexgard) - [Drontal](/demand/nz/brands/drontal) - [Simparica](/demand/nz/brands/simparica): Head-to-head: /demand/nz/compare/capstar-vs-simparica - [Advocate](/demand/nz/brands/advocate): Head-to-head: /demand/nz/compare/advocate-vs-capstar - [Frontline](/demand/nz/brands/frontline): Head-to-head: /demand/nz/compare/capstar-vs-frontline - [Seresto](/demand/nz/brands/seresto): Head-to-head: /demand/nz/compare/capstar-vs-seresto - [Comfortis](/demand/nz/brands/comfortis): Head-to-head: /demand/nz/compare/capstar-vs-comfortis ## Who owns Capstar? Capstar is owned by Elanco Animal Health Incorporated. Brandwave also tracks Elanco, Comfortis and Seresto, owned by the same company, in New Zealand. - [Elanco Animal Health Incorporated](/demand/nz/companies/elanco): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Capstar? Capstar is owned by Elanco Animal Health Incorporated. Brandwave also tracks Elanco, Comfortis and Seresto, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Capstar: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/capstar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/capstar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.