--- title: "Capital Fishing: search popularity in New Zealand" description: "A fishing tackle store in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/capital-fishing" publisher: "Brandwave" --- # Capital Fishing: search popularity in New Zealand A fishing tackle store in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Capital Fishing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hunting and fishing retailers**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | hunting and fishing retailers | 7 | 0.34% | 480 | - [New Zealand hunting and fishing retailers](/demand/nz/categories/nz-hunting-and-fishing-retailers) ## Top hunting and fishing retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Capital Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Capital Fishing is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Hunting & Fishing | 1st | 3 of 3 | 3 of 3 | | Marine Deals | 2nd | 3 of 3 | 3 of 3 | | Burnsco | 3rd | 2 of 3 | 2 of 3 | | Capital Fishing | 4th | 2 of 3 | 2 of 3 | | Reloaders Supplies | Not ranked | 0 of 3 | 0 of 3 | | Complete Angler | Not ranked | 0 of 3 | 0 of 3 | | Kilwell Sports | Not ranked | 0 of 3 | 0 of 3 | | Kelly Country | Not ranked | 0 of 3 | 0 of 3 | | Shooter Ready | Not ranked | 0 of 3 | 0 of 3 | | Wild Outdoorsman | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hunting and fishing retailers - Asked ChatGPT "Which hunting and fishing retailer should I shop at in New Zealand?": 1. Hunting & Fishing, 2. Marine Deals, 3. Burnsco - Asked ChatGPT "What are the best hunting and fishing retailers in New Zealand?": 1. Hunting & Fishing, 2. Marine Deals, 3. Burnsco, 4. Capital Fishing - Asked ChatGPT "What's the best hunting and fishing retailer in New Zealand for fishing and hunting gear?": 1. Hunting & Fishing, 2. Marine Deals, 3. Capital Fishing Not named in any answer: Reloaders Supplies, Complete Angler, Kilwell Sports, Kelly Country, Shooter Ready and Wild Outdoorsman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Capital Fishing changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Capital Fishing in New Zealand rose from 390 to 480. - Across the 12 months ending September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand. ## How did search popularity change for New Zealand hunting and fishing retailers in September 2026? - In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%. - In September 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 27.8% to 28.7%. - In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%. - In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand. - In September 2026, Complete Angler rose from 7th to 5th among hunting and fishing retailers in New Zealand. - In September 2026, Kelly Country fell from 5th to 8th among hunting and fishing retailers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | hunting and fishing retailers | 390 | 0.26% | 9 | | Nov 2025 | hunting and fishing retailers | 720 | 0.36% | 7 | | Dec 2025 | hunting and fishing retailers | 1K | 0.36% | 5 | | Jan 2026 | hunting and fishing retailers | 1K | 0.46% | 5 | | Feb 2026 | hunting and fishing retailers | 590 | 0.4% | 8 | | Mar 2026 | hunting and fishing retailers | 480 | 0.3% | 9 | | Apr 2026 | hunting and fishing retailers | 480 | 0.29% | 9 | | May 2026 | hunting and fishing retailers | 480 | 0.34% | 8 | | Jun 2026 | hunting and fishing retailers | 320 | 0.26% | 9 | | Jul 2026 | hunting and fishing retailers | 480 | 0.36% | 7 | | Aug 2026 | hunting and fishing retailers | 320 | 0.27% | 9 | | Sep 2026 | hunting and fishing retailers | 480 | 0.34% | 7 | ## How are Capital Fishing’s branded searches counted? Brandwave collects information about searches that people make online using Capital Fishing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “capital fishing” ## Which hunting and fishing retailers compete with Capital Fishing? - [Hunting & Fishing](/demand/nz/brands/hunting-and-fishing) - [Marine Deals](/demand/nz/brands/marine-deals) - [Burnsco](/demand/nz/brands/burnsco) - [Reloaders Supplies](/demand/nz/brands/reloaders-supplies): Head-to-head: /demand/nz/compare/capital-fishing-vs-reloaders-supplies - [Complete Angler](/demand/nz/brands/complete-angler): Head-to-head: /demand/nz/compare/capital-fishing-vs-complete-angler - [Kilwell Sports](/demand/nz/brands/kilwell-sports): Head-to-head: /demand/nz/compare/capital-fishing-vs-kilwell-sports - [Kelly Country](/demand/nz/brands/kelly-country): Head-to-head: /demand/nz/compare/capital-fishing-vs-kelly-country - [Shooter Ready](/demand/nz/brands/shooter-ready): Head-to-head: /demand/nz/compare/capital-fishing-vs-shooter-ready - [Wild Outdoorsman](/demand/nz/brands/wild-outdoorsman) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Capital Fishing: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/capital-fishing This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/capital-fishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.