---
title: "Canva: search popularity and Share of Search in New Zealand"
description: "An online design platform for creating social graphics, presentations, documents, videos, websites, and print products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/canva"
publisher: "Brandwave"
---

# Canva: search popularity and Share of Search in New Zealand

An online design platform for creating social graphics, presentations, documents, videos, websites, and print products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Canva
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among graphic design tools**: 95.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Graphic design tools | 1 | 95.6% | 683K |

- [Graphic design tools](/demand/nz/categories/nz-graphic-design-tools)

## How has branded search demand for Canva changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Canva in New Zealand held steady, from 682K to 683K.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand increased from 95% to 95.6%.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand peaked at 96.4% in June 2026 and was lowest at 92.7% in January 2026.

## How did search popularity change for New Zealand graphic design tools in August 2026?

- In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
- In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
- Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
- Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.
- Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.
- Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Graphic design tools | 682K | 95% | 1 |
| Nov 2025 | Graphic design tools | 683K | 95.6% | 1 |
| Dec 2025 | Graphic design tools | 374K | 94.5% | 1 |
| Jan 2026 | Graphic design tools | 307K | 92.7% | 1 |
| Feb 2026 | Graphic design tools | 682K | 95.5% | 1 |
| Mar 2026 | Graphic design tools | 834K | 95.5% | 1 |
| Apr 2026 | Graphic design tools | 458K | 93.5% | 1 |
| May 2026 | Graphic design tools | 685K | 95.2% | 1 |
| Jun 2026 | Graphic design tools | 835K | 96.4% | 1 |
| Jul 2026 | Graphic design tools | 459K | 94% | 1 |
| Aug 2026 | Graphic design tools | 683K | 95.6% | 1 |
| Sep 2026 | Graphic design tools | — | — | — |

## How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “canva”
- “canva ai”
- “canva app”
- “canva company”
- “canva cost”
- “canva design”
- “canva downloader”
- “canva for educators”
- “canva home”
- “canva instructure”
- “canva lms”
- “canva near me”
- “canva new zealand”
- “canva nz”
- “canva om”
- “canva online”
- “canva powerpoint”
- “canva pro”
- “canva pro pricing”
- “canva pro subscription”
- “canva slides”
- “canva subscription”
- “canva templates”
- “canva websites”
- “google canva”
- “home canva”
- “my canva”
- “www canva com”

## Which graphic design tools compete with Canva?

- [Figma](/demand/nz/brands/figma): Head-to-head: /demand/nz/compare/canva-vs-figma
- [Adobe Photoshop](/demand/nz/brands/adobe-photoshop): Head-to-head: /demand/nz/compare/adobe-photoshop-vs-canva
- [Adobe Express](/demand/nz/brands/adobe-express): Head-to-head: /demand/nz/compare/adobe-express-vs-canva
- [Adobe Illustrator](/demand/nz/brands/adobe-illustrator): Head-to-head: /demand/nz/compare/adobe-illustrator-vs-canva
- [Affinity](/demand/nz/brands/affinity): Head-to-head: /demand/nz/compare/affinity-vs-canva

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Canva: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/canva

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/canva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.