---
title: "Canterbury: search popularity and Share of Search in New Zealand"
description: "Canterbury makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/canterbury"
publisher: "Brandwave"
---

# Canterbury: search popularity and Share of Search in New Zealand

Canterbury makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Canterbury
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rugby gear brands**: 95.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rugby gear brands | 1 | 95.6% | 53K |

- [Rugby gear brands](/demand/nz/categories/nz-rugby-gear-brands)

## How has branded search demand for Canterbury changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury in New Zealand rose from 32.1K to 53K.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand increased from 95% to 95.6%.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand peaked at 95.6% in August 2026 and was lowest at 82% in March 2026.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
- In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rugby gear brands | 32.1K | 95% | 1 |
| Nov 2025 | Rugby gear brands | 11.5K | 86.3% | 1 |
| Dec 2025 | Rugby gear brands | 9.2K | 87.2% | 1 |
| Jan 2026 | Rugby gear brands | 8K | 90.3% | 1 |
| Feb 2026 | Rugby gear brands | 9.1K | 82.9% | 1 |
| Mar 2026 | Rugby gear brands | 11.6K | 82% | 1 |
| Apr 2026 | Rugby gear brands | 16.6K | 90.1% | 1 |
| May 2026 | Rugby gear brands | 24.4K | 90% | 1 |
| Jun 2026 | Rugby gear brands | 24.6K | 86% | 1 |
| Jul 2026 | Rugby gear brands | 27.2K | 90.1% | 1 |
| Aug 2026 | Rugby gear brands | 53K | 95.6% | 1 |
| Sep 2026 | Rugby gear brands | — | — | — |

## How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “canterbury bulldogs rugby league”
- “canterbury clothing”
- “canterbury clothing shorts”
- “canterbury club rugby”
- “canterbury of new zealand”
- “canterbury rugby”
- “canterbury rugby ball”
- “canterbury rugby boots”
- “canterbury rugby gear”
- “canterbury rugby kit”
- “canterbury rugby merchandise”
- “canterbury rugby npc”
- “canterbury rugby shorts”
- “canterbury rugby team”
- “canterbury rugby today”
- “canterbury rugby union team”
- “canterbury rugby womens”
- “vintage canterbury rugby jersey”

## Which rugby gear brands compete with Canterbury?

- [Gilbert](/demand/nz/brands/gilbert): Head-to-head: /demand/nz/compare/canterbury-vs-gilbert
- [Steeden](/demand/nz/brands/steeden): Head-to-head: /demand/nz/compare/canterbury-vs-steeden
- [BLK](/demand/nz/brands/blk): Head-to-head: /demand/nz/compare/blk-vs-canterbury
- [Kooga](/demand/nz/brands/kooga): Head-to-head: /demand/nz/compare/canterbury-vs-kooga

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Canterbury: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/canterbury

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/canterbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.