---
title: "Canterbury Saddlery: search popularity and Share of Search in New Zealand"
description: "Canterbury Saddlery is an equestrian retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/canterbury-saddlery"
publisher: "Brandwave"
---

# Canterbury Saddlery: search popularity and Share of Search in New Zealand

Canterbury Saddlery is an equestrian retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Canterbury Saddlery
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among equestrian retailers**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Equestrian retailers | 3 | 4.5% | 890 |

- [Equestrian retailers](/demand/nz/categories/nz-equestrian-retailers)

## How has branded search demand for Canterbury Saddlery changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury Saddlery in New Zealand held steady at 890.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand peaked at 5.2% in February 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Canterbury Saddlery rose from 4th to 3rd among equestrian retailers in New Zealand.

## How did search popularity change for New Zealand equestrian retailers in August 2026?

- In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
- In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
- Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Equestrian retailers | 890 | 4.4% | 4 |
| Nov 2025 | Equestrian retailers | 910 | 3.8% | 4 |
| Dec 2025 | Equestrian retailers | 1K | 4.2% | 4 |
| Jan 2026 | Equestrian retailers | 900 | 4.5% | 4 |
| Feb 2026 | Equestrian retailers | 890 | 5.2% | 4 |
| Mar 2026 | Equestrian retailers | 900 | 4.4% | 4 |
| Apr 2026 | Equestrian retailers | 1K | 4.8% | 4 |
| May 2026 | Equestrian retailers | 1K | 5% | 4 |
| Jun 2026 | Equestrian retailers | 890 | 4.4% | 4 |
| Jul 2026 | Equestrian retailers | 900 | 4.5% | 3 |
| Aug 2026 | Equestrian retailers | 890 | 4.5% | 3 |
| Sep 2026 | Equestrian retailers | — | — | — |

## How is Canterbury Saddlery measured?

Brandwave collects information about searches that people make online using Canterbury Saddlery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “canterbury saddlery”
- “canterbury saddlery woodend”
- “canterburysaddlery”

## Which equestrian retailers compete with Canterbury Saddlery?

- [Saddlery Warehouse](/demand/nz/brands/saddlery-warehouse): Head-to-head: /demand/nz/compare/canterbury-saddlery-vs-saddlery-warehouse
- [HorseSports](/demand/nz/brands/horsesports): Head-to-head: /demand/nz/compare/canterbury-saddlery-vs-horsesports
- [Horselands](/demand/nz/brands/horselands): Head-to-head: /demand/nz/compare/canterbury-saddlery-vs-horselands

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Canterbury Saddlery: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/canterbury-saddlery

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/canterbury-saddlery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.