--- title: "Canon: search popularity and Share of Search in New Zealand" description: "Canon offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/canon" publisher: "Brandwave" --- # Canon: search popularity and Share of Search in New Zealand Canon offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Canon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among camera brands**: 21.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camera brands | 2 | 21.4% | 27K | | Printer brands | 1 | 46% | 27K | - [Camera brands](/demand/nz/categories/nz-camera-brands) - [Printer brands](/demand/nz/categories/nz-printer-brands) ## How has branded search demand for Canon changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 26.3K to 27K. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand decreased from 22.1% to 21.4%. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand peaked at 22.5% in July 2026 and was lowest at 20.4% in May 2026. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand decreased from 46.7% to 46%. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand peaked at 53.8% in December 2025 and was lowest at 38.8% in March 2026. ## How did search popularity change for New Zealand camera brands in August 2026? - In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%. - In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%. - In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%. - In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%. - Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026. - Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%. - In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%. - In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand. - In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand. - Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camera brands | 26.3K | 22.1% | 2 | | Nov 2025 | Camera brands | 32.6K | 22% | 2 | | Dec 2025 | Camera brands | 29.8K | 20.7% | 2 | | Jan 2026 | Camera brands | 27.2K | 22% | 2 | | Feb 2026 | Camera brands | 21K | 21% | 2 | | Mar 2026 | Camera brands | 23.3K | 21.5% | 2 | | Apr 2026 | Camera brands | 23.1K | 20.7% | 2 | | May 2026 | Camera brands | 24.4K | 20.4% | 2 | | Jun 2026 | Camera brands | 25.4K | 21.5% | 2 | | Jul 2026 | Camera brands | 27.6K | 22.5% | 2 | | Aug 2026 | Camera brands | 27K | 21.4% | 2 | | Sep 2026 | Camera brands | — | — | — | | Oct 2025 | Printer brands | 26.3K | 46.7% | 1 | | Nov 2025 | Printer brands | 32.6K | 51.4% | 1 | | Dec 2025 | Printer brands | 29.8K | 53.8% | 1 | | Jan 2026 | Printer brands | 27.2K | 45.7% | 1 | | Feb 2026 | Printer brands | 21K | 40.4% | 1 | | Mar 2026 | Printer brands | 23.3K | 38.8% | 2 | | Apr 2026 | Printer brands | 23.1K | 44.6% | 1 | | May 2026 | Printer brands | 24.4K | 44.6% | 1 | | Jun 2026 | Printer brands | 25.4K | 45.3% | 1 | | Jul 2026 | Printer brands | 27.6K | 47.7% | 1 | | Aug 2026 | Printer brands | 27K | 46% | 1 | | Sep 2026 | Printer brands | — | — | — | ## How is Canon measured? Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “canon” - “canon 8d” - “canon camera” - “canon co nz” - “canon digital cameras” - “canon g7x” - “canon g7x mark2” - “canon gx7” - “canon ink” - “canon lens” - “canon mirrorless” - “canon near me” - “canon nz” - “canon online” - “canon powershot” - “canon powershot sx740” - “canon printer” - “canon r10” - “canon r5” - “canon r6 mark ii” - “canon r7” - “canon selphy cp1500” - “canon sx740” - “canon sx740 hs” - “canon toner” ## Which camera brands compete with Canon? - [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/canon-vs-sony - [Fujifilm](/demand/nz/brands/fujifilm): Head-to-head: /demand/nz/compare/canon-vs-fujifilm - [GoPro](/demand/nz/brands/gopro): Head-to-head: /demand/nz/compare/canon-vs-gopro - [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/canon-vs-insta360 - [Nikon](/demand/nz/brands/nikon): Head-to-head: /demand/nz/compare/canon-vs-nikon - [Panasonic Lumix](/demand/nz/brands/panasonic-lumix) - [OM System](/demand/nz/brands/om-system) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Canon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/canon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/canon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.