---
title: "Campbell & Sons: search popularity and Share of Search in New Zealand"
description: "Campbell & Sons provides funeral services in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/campbell-and-sons"
publisher: "Brandwave"
---

# Campbell & Sons: search popularity and Share of Search in New Zealand

Campbell & Sons provides funeral services in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Campbell & Sons
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin funeral directors**: 0.35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin funeral directors | 3 | 0.35% | 70 |

- [Dunedin funeral directors](/demand/nz/categories/nz-dunedin-funeral-directors)

## How has branded search demand for Campbell & Sons changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Campbell & Sons in New Zealand rose from 10 to 70.
- Across the 11 months ending August 2026, Campbell & Sons’ estimated Share of Search among dunedin funeral directors in New Zealand held steady, from 0.07% to 0.35%.

## How did search popularity change for New Zealand dunedin funeral directors in August 2026?

- In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
- In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
- Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin funeral directors | 10 | 0.07% | 3 |
| Nov 2025 | Dunedin funeral directors | 20 | 0.13% | 3 |
| Dec 2025 | Dunedin funeral directors | 50 | 0.39% | 3 |
| Jan 2026 | Dunedin funeral directors | 20 | 0.11% | 3 |
| Feb 2026 | Dunedin funeral directors | 10 | 0.08% | 3 |
| Mar 2026 | Dunedin funeral directors | 40 | 0.25% | 3 |
| Apr 2026 | Dunedin funeral directors | 20 | 0.16% | 3 |
| May 2026 | Dunedin funeral directors | 10 | 0.09% | 3 |
| Jun 2026 | Dunedin funeral directors | 30 | 0.19% | 3 |
| Jul 2026 | Dunedin funeral directors | 50 | 0.26% | 3 |
| Aug 2026 | Dunedin funeral directors | 70 | 0.35% | 3 |
| Sep 2026 | Dunedin funeral directors | — | — | — |

## How is Campbell & Sons measured?

Brandwave collects information about searches that people make online using Campbell & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “campbell and sons funeral”

## Which dunedin funeral directors compete with Campbell & Sons?

- [Hope and Sons](/demand/nz/brands/hope-and-sons): Head-to-head: /demand/nz/compare/campbell-and-sons-vs-hope-and-sons
- [Gillions](/demand/nz/brands/gillions): Head-to-head: /demand/nz/compare/campbell-and-sons-vs-gillions

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Campbell & Sons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/campbell-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/campbell-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.