--- title: "CamelBak: search popularity in New Zealand" description: "CamelBak is a hydration brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/camelbak" publisher: "Brandwave" --- # CamelBak: search popularity in New Zealand CamelBak is a hydration brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CamelBak - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among drink bottle brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drink bottle brands | 7 | 1.6% | 1.3K | - [Drink bottle brands](/demand/nz/categories/nz-drink-bottle-brands) ## Top drink bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CamelBak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CamelBak is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Frank Green | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | CamelBak | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Stanley | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sistema | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink bottle brands - Asked ChatGPT "Which drink bottle brand should I buy in New Zealand?": 1. Hydro Flask, 2. YETI, 3. Owala, 4. Frank Green, 5. CamelBak, 6. Sistema - Asked ChatGPT "What are the best drink bottle brands in New Zealand?": 1. Frank Green, 2. Hydro Flask, 3. YETI, 4. Stanley, 5. CamelBak, 6. Sistema, 7. Owala - Asked ChatGPT "What's the best drink bottle brand in New Zealand for daily hydration?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. CamelBak, 5. Sistema - Searched Google, AI Overview "drink bottle nz": 1. Owala, 2. Frank Green, 3. YETI, 4. Hydro Flask, 5. Stanley, 6. Sistema - Searched Google, AI Overview "stainless steel bottle": 1. YETI, 2. Sistema Not named in any answer: Chilly's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for CamelBak changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CamelBak in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in New Zealand decreased from 2.3% to 1.6%. ## How did search popularity change for New Zealand drink bottle brands in September 2026? - In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches. - In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches. - In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%. - In September 2026, Frank Green lost share of searches among drink bottle brands in New Zealand, from 19.3% to 15.8%. - In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%. - Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drink bottle brands | 1.6K | 2.3% | 7 | | Nov 2025 | Drink bottle brands | 2.4K | 1.9% | 7 | | Dec 2025 | Drink bottle brands | 2.4K | 1.9% | 7 | | Jan 2026 | Drink bottle brands | 1.9K | 2.1% | 7 | | Feb 2026 | Drink bottle brands | 1.6K | 2% | 7 | | Mar 2026 | Drink bottle brands | 1.3K | 1.6% | 7 | | Apr 2026 | Drink bottle brands | 1.3K | 1.9% | 7 | | May 2026 | Drink bottle brands | 1.3K | 1.7% | 7 | | Jun 2026 | Drink bottle brands | 1.3K | 1.7% | 7 | | Jul 2026 | Drink bottle brands | 1.3K | 1.8% | 7 | | Aug 2026 | Drink bottle brands | 1.3K | 1.3% | 7 | | Sep 2026 | Drink bottle brands | 1.3K | 1.6% | 7 | ## How are CamelBak’s branded searches counted? Brandwave collects information about searches that people make online using CamelBak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “camelbak” ## Which drink bottle brands compete with CamelBak? - [Owala](/demand/nz/brands/owala) - [YETI](/demand/nz/brands/yeti) - [Frank Green](/demand/nz/brands/frank-green): Head-to-head: /demand/nz/compare/camelbak-vs-frank-green - [Stanley](/demand/nz/brands/stanley): Head-to-head: /demand/nz/compare/camelbak-vs-stanley - [Hydro Flask](/demand/nz/brands/hydro-flask): Head-to-head: /demand/nz/compare/camelbak-vs-hydro-flask - [Sistema](/demand/nz/brands/sistema): Head-to-head: /demand/nz/compare/camelbak-vs-sistema - [Chilly's](/demand/nz/brands/chillys): Head-to-head: /demand/nz/compare/camelbak-vs-chillys ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CamelBak: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/camelbak This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/camelbak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.