---
title: "Calvin Klein: search popularity and Share of Search in New Zealand"
description: "Calvin Klein is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/calvin-klein"
publisher: "Brandwave"
---

# Calvin Klein: search popularity and Share of Search in New Zealand

Calvin Klein is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Calvin Klein
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lingerie brands**: 33%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lingerie brands | 1 | 33% | 33.8K |
| Premium fashion brands | 1 | 33.1% | 33.8K |
| Underwear brands | 1 | 78.1% | 33.8K |

- [Lingerie brands](/demand/nz/categories/nz-lingerie-brands)
- [Premium fashion brands](/demand/nz/categories/nz-premium-fashion-brands)
- [Underwear brands](/demand/nz/categories/nz-mens-underwear-brands)

## How has branded search demand for Calvin Klein changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Calvin Klein in New Zealand rose from 30.9K to 33.8K.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand increased from 28.8% to 33%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand peaked at 39.5% in March 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand increased from 32% to 33.1%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand peaked at 41% in March 2026 and was lowest at 32% in October 2025.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands in New Zealand increased from 77% to 78.1%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands in New Zealand peaked at 84.4% in December 2025 and was lowest at 77% in October 2025.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
- In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
- In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
- Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
- Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

## How did search popularity change for New Zealand premium fashion brands in August 2026?

- In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.
- In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
- In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.
- In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%.
- In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.
- In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.

## How did search popularity change for New Zealand underwear brands in August 2026?

- In August 2026, Bonds gained estimated Share of Search among underwear brands in New Zealand, from 13.4% to 17.7%.
- In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.
- In August 2026, Calvin Klein lost estimated Share of Search among underwear brands in New Zealand, from 82.8% to 78.1%.
- Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
- Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
- Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lingerie brands | 30.9K | 28.8% | 1 |
| Nov 2025 | Lingerie brands | 54.2K | 36.6% | 1 |
| Dec 2025 | Lingerie brands | 54.1K | 38% | 1 |
| Jan 2026 | Lingerie brands | 37K | 32.2% | 1 |
| Feb 2026 | Lingerie brands | 31.4K | 33.1% | 1 |
| Mar 2026 | Lingerie brands | 41K | 39.5% | 1 |
| Apr 2026 | Lingerie brands | 37.8K | 35.1% | 1 |
| May 2026 | Lingerie brands | 41.1K | 37.2% | 1 |
| Jun 2026 | Lingerie brands | 40.8K | 36.9% | 1 |
| Jul 2026 | Lingerie brands | 39.3K | 36.8% | 1 |
| Aug 2026 | Lingerie brands | 33.8K | 33% | 1 |
| Sep 2026 | Lingerie brands | — | — | — |
| Oct 2025 | Premium fashion brands | 30.9K | 32% | 1 |
| Nov 2025 | Premium fashion brands | 54.2K | 35.5% | 1 |
| Dec 2025 | Premium fashion brands | 54.1K | 35.9% | 1 |
| Jan 2026 | Premium fashion brands | 37K | 35.2% | 1 |
| Feb 2026 | Premium fashion brands | 31.4K | 38.2% | 1 |
| Mar 2026 | Premium fashion brands | 41K | 41% | 1 |
| Apr 2026 | Premium fashion brands | 37.8K | 36.6% | 1 |
| May 2026 | Premium fashion brands | 41.1K | 37.3% | 1 |
| Jun 2026 | Premium fashion brands | 40.8K | 37.2% | 1 |
| Jul 2026 | Premium fashion brands | 39.3K | 35.8% | 1 |
| Aug 2026 | Premium fashion brands | 33.8K | 33.1% | 1 |
| Sep 2026 | Premium fashion brands | — | — | — |
| Oct 2025 | Underwear brands | 30.9K | 77% | 1 |
| Nov 2025 | Underwear brands | 54.2K | 82% | 1 |
| Dec 2025 | Underwear brands | 54.1K | 84.4% | 1 |
| Jan 2026 | Underwear brands | 37K | 80.1% | 1 |
| Feb 2026 | Underwear brands | 31.4K | 81% | 1 |
| Mar 2026 | Underwear brands | 41K | 82.4% | 1 |
| Apr 2026 | Underwear brands | 37.8K | 82.5% | 1 |
| May 2026 | Underwear brands | 41.1K | 82.9% | 1 |
| Jun 2026 | Underwear brands | 40.8K | 81.1% | 1 |
| Jul 2026 | Underwear brands | 39.3K | 82.8% | 1 |
| Aug 2026 | Underwear brands | 33.8K | 78.1% | 1 |
| Sep 2026 | Underwear brands | — | — | — |

## How is Calvin Klein measured?

Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boxer calvin klein underwear”
- “calvin klein”
- “calvin klein black jeans”
- “calvin klein black mens underwear”
- “calvin klein bra”
- “calvin klein briefs”
- “calvin klein eternity”
- “calvin klein eternity for men”
- “calvin klein euphoria”
- “calvin klein fashion”
- “calvin klein jean”
- “calvin klein lingerie”
- “calvin klein near me”
- “calvin klein online”
- “calvin klein outfits”
- “calvin klein outlet”
- “calvin klein polo”
- “calvin klein the one”
- “calvin klein underwear”
- “calvin klein underwear men”
- “calvin klein underwear women”
- “calvinklein”
- “calvinklein briefs”
- “calvinklein clothing”
- “calvinklein co nz”
- “calvinklein fashion”
- “calvinklein nz”
- “calvinklein polo”
- “thong calvin klein underwear”

## Which lingerie brands compete with Calvin Klein?

- [Bras N Things](/demand/nz/brands/bras-n-things): Head-to-head: /demand/nz/compare/bras-n-things-vs-calvin-klein
- [Bendon](/demand/nz/brands/bendon): Head-to-head: /demand/nz/compare/bendon-vs-calvin-klein
- [Bonds](/demand/nz/brands/bonds): Head-to-head: /demand/nz/compare/bonds-vs-calvin-klein
- [Victoria's Secret](/demand/nz/brands/victorias-secret): Head-to-head: /demand/nz/compare/calvin-klein-vs-victorias-secret
- [Honey Birdette](/demand/nz/brands/honey-birdette): Head-to-head: /demand/nz/compare/calvin-klein-vs-honey-birdette
- [Jockey](/demand/nz/brands/jockey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Calvin Klein: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/calvin-klein

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/calvin-klein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.