---
title: "Calm: search popularity and Share of Search in New Zealand"
description: "Calm offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/calm"
publisher: "Brandwave"
---

# Calm: search popularity and Share of Search in New Zealand

Calm offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Calm
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meditation and sleep apps**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meditation and sleep apps | 3 | 10% | 380 |

- [Meditation and sleep apps](/demand/nz/categories/nz-meditation-and-sleep-apps)

## How has branded search demand for Calm changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Calm in New Zealand rose from 310 to 380.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 17.3% in March 2026 and was lowest at 8.5% in November 2025.
- Across the 11 months ending August 2026, Calm rose from 4th to 3rd among meditation and sleep apps in New Zealand.

## How did search popularity change for New Zealand meditation and sleep apps in August 2026?

- In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.
- In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.
- In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.
- In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
- In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meditation and sleep apps | 310 | 9.7% | 4 |
| Nov 2025 | Meditation and sleep apps | 250 | 8.5% | 4 |
| Dec 2025 | Meditation and sleep apps | 320 | 12.7% | 3 |
| Jan 2026 | Meditation and sleep apps | 380 | 12.9% | 3 |
| Feb 2026 | Meditation and sleep apps | 410 | 13.3% | 3 |
| Mar 2026 | Meditation and sleep apps | 670 | 17.3% | 2 |
| Apr 2026 | Meditation and sleep apps | 550 | 16.7% | 3 |
| May 2026 | Meditation and sleep apps | 430 | 11.4% | 3 |
| Jun 2026 | Meditation and sleep apps | 420 | 9.3% | 3 |
| Jul 2026 | Meditation and sleep apps | 660 | 15.9% | 3 |
| Aug 2026 | Meditation and sleep apps | 380 | 10% | 3 |
| Sep 2026 | Meditation and sleep apps | — | — | — |

## How is Calm measured?

Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “calm app”
- “calm app free”
- “calm app sleep”
- “calm daily meditation”
- “calm meditation app”
- “calm sleep meditation app”

## Which meditation and sleep apps compete with Calm?

- [Headspace](/demand/nz/brands/headspace): Head-to-head: /demand/nz/compare/calm-vs-headspace
- [Insight Timer](/demand/nz/brands/insight-timer): Head-to-head: /demand/nz/compare/calm-vs-insight-timer
- [Smiling Mind](/demand/nz/brands/smiling-mind): Head-to-head: /demand/nz/compare/calm-vs-smiling-mind
- [BetterSleep](/demand/nz/brands/bettersleep): Head-to-head: /demand/nz/compare/bettersleep-vs-calm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Calm: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/calm

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/calm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.