---
title: "Call of Duty: search popularity and Share of Search in New Zealand"
description: "Call of Duty is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/call-of-duty"
publisher: "Brandwave"
---

# Call of Duty: search popularity and Share of Search in New Zealand

Call of Duty is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Call of Duty
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video game franchises**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game franchises | 3 | 9.8% | 15.6K |

- [Video game franchises](/demand/nz/categories/nz-video-game-franchises)

## How has branded search demand for Call of Duty changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Call of Duty in New Zealand rose from 14.1K to 15.6K.
- Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand decreased from 14.1% to 9.8%.
- Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand peaked at 14.1% in October 2025 and was lowest at 9.8% in February 2026.

## How did search popularity change for New Zealand video game franchises in August 2026?

- In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.
- In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
- In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
- In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
- In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.
- In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game franchises | 14.1K | 14.1% | 3 |
| Nov 2025 | Video game franchises | 13.4K | 11.2% | 3 |
| Dec 2025 | Video game franchises | 13.8K | 13.8% | 3 |
| Jan 2026 | Video game franchises | 10.8K | 12.5% | 3 |
| Feb 2026 | Video game franchises | 9.4K | 9.8% | 4 |
| Mar 2026 | Video game franchises | 11.7K | 11.3% | 4 |
| Apr 2026 | Video game franchises | 11.1K | 11.8% | 4 |
| May 2026 | Video game franchises | 14.3K | 11.2% | 3 |
| Jun 2026 | Video game franchises | 21.6K | 10.1% | 3 |
| Jul 2026 | Video game franchises | 16.8K | 13% | 3 |
| Aug 2026 | Video game franchises | 15.6K | 9.8% | 3 |
| Sep 2026 | Video game franchises | — | — | — |

## How is Call of Duty measured?

Brandwave collects information about searches that people make online using Call of Duty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “call of duty”
- “call of duty 8”
- “call of duty black ops”
- “call of duty black ops 2”
- “call of duty black ops 6”
- “call of duty game”
- “call of duty ghost”
- “call of duty mobile”
- “call of duty modern warfare”
- “call of duty modern warfare 2”
- “call of duty modern warfare two”
- “call of duty mw4”
- “call of duty near me”
- “call of duty new zealand”
- “call of duty nz”
- “call of duty online”
- “call of duty ps5”
- “call of duty vanguard”
- “call of duty video game”
- “call of duty warzone”
- “call of duty waw”
- “call of duty ww2”
- “call of duty zombies”
- “callofduty”
- “callofduty com”
- “callofduty game”
- “callofduty ps5”

## Which video game franchises compete with Call of Duty?

- [Grand Theft Auto](/demand/nz/brands/grand-theft-auto): Head-to-head: /demand/nz/compare/call-of-duty-vs-grand-theft-auto
- [Fortnite](/demand/nz/brands/fortnite): Head-to-head: /demand/nz/compare/call-of-duty-vs-fortnite
- [Pokémon](/demand/nz/brands/pokemon): Head-to-head: /demand/nz/compare/call-of-duty-vs-pokemon
- [The Legend of Zelda](/demand/nz/brands/the-legend-of-zelda): Head-to-head: /demand/nz/compare/call-of-duty-vs-the-legend-of-zelda
- [Mario Kart](/demand/nz/brands/mario-kart): Head-to-head: /demand/nz/compare/call-of-duty-vs-mario-kart
- [EA Sports FC](/demand/nz/brands/ea-sports-fc)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Call of Duty: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/call-of-duty

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/call-of-duty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.