--- title: "CalDigit: search popularity in New Zealand" description: "CalDigit is a docking station maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/caldigit" publisher: "Brandwave" --- # CalDigit: search popularity in New Zealand CalDigit is a docking station maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CalDigit - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among docking station brands**: 0.63% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Docking station brands | 6 | 0.63% | 50 | - [Docking station brands](/demand/nz/categories/nz-docking-station-brands) ## Top docking station brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CalDigit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CalDigit is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kensington | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CalDigit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dell | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Plugable | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UGREEN | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Belkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about docking station brands - Asked ChatGPT "Which docking station brand should I buy in New Zealand?": 1. Kensington, 2. Anker, 3. Dell - Asked ChatGPT "What are the best docking station brands in New Zealand?": 1. Kensington, 2. Dell, 3. Plugable, 4. Anker, 5. CalDigit - Asked ChatGPT "What's the best docking station brand in New Zealand for a laptop setup?": 1. CalDigit, 2. Kensington, 3. Anker, 4. Plugable, 5. Dell - Searched Google, AI Overview "best docking station": 1. Anker, 2. CalDigit, 3. UGREEN - Searched Google, AI Overview "laptop docking station nz": 1. Dell, 2. UGREEN Not named in any answer: Belkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for CalDigit changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CalDigit in New Zealand held steady at 50. - Across the 12 months ending September 2026, CalDigit’s share of searches among docking station brands in New Zealand held steady, from 0.71% to 0.63%. ## How did search popularity change for New Zealand docking station brands in September 2026? - In September 2026, Anker gained share of searches among docking station brands in New Zealand, from 18.8% to 24%. - In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%. - In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%. - In September 2026, UGREEN lost share of searches among docking station brands in New Zealand, from 14.1% to 12.5%. - In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%. - CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Docking station brands | 50 | 0.71% | 6 | | Nov 2025 | Docking station brands | 90 | 1.2% | 6 | | Dec 2025 | Docking station brands | 70 | 0.88% | 6 | | Jan 2026 | Docking station brands | 90 | 1.2% | 6 | | Feb 2026 | Docking station brands | 50 | 0.81% | 6 | | Mar 2026 | Docking station brands | 110 | 1.6% | 6 | | Apr 2026 | Docking station brands | 90 | 1.2% | 6 | | May 2026 | Docking station brands | 90 | 1.2% | 6 | | Jun 2026 | Docking station brands | 90 | 1.3% | 6 | | Jul 2026 | Docking station brands | 70 | 0.95% | 6 | | Aug 2026 | Docking station brands | 70 | 0.82% | 6 | | Sep 2026 | Docking station brands | 50 | 0.63% | 6 | ## How are CalDigit’s branded searches counted? Brandwave collects information about searches that people make online using CalDigit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “caldigit” ## Which docking station brands compete with CalDigit? - [Belkin](/demand/nz/brands/belkin) - [Kensington](/demand/nz/brands/kensington-tech): Head-to-head: /demand/nz/compare/caldigit-vs-kensington-tech - [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-caldigit - [UGREEN](/demand/nz/brands/ugreen): Head-to-head: /demand/nz/compare/caldigit-vs-ugreen - [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/caldigit-vs-dell - [Plugable](/demand/nz/brands/plugable): Head-to-head: /demand/nz/compare/caldigit-vs-plugable ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CalDigit: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/caldigit This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/caldigit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.