---
title: "Calci-Yum: search popularity and Share of Search in New Zealand"
description: "Calci-Yum makes flavoured milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/calci-yum"
publisher: "Brandwave"
---

# Calci-Yum: search popularity and Share of Search in New Zealand

Calci-Yum makes flavoured milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Calci-Yum
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among flavoured milk brands**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flavoured milk brands | 2 | 6.9% | 640 |

- [Flavoured milk brands](/demand/nz/categories/nz-flavoured-milk-brands)

## How has branded search demand for Calci-Yum changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Calci-Yum in New Zealand rose from 420 to 640.
- Across the 11 months ending August 2026, Calci-Yum’s estimated Share of Search among flavoured milk brands in New Zealand increased from 5.3% to 6.9%.
- Across the 11 months ending August 2026, Calci-Yum’s estimated Share of Search among flavoured milk brands in New Zealand peaked at 6.9% in August 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Calci-Yum rose from 3rd to 2nd among flavoured milk brands in New Zealand.

## How did search popularity change for New Zealand flavoured milk brands in August 2026?

- In August 2026, Calci-Yum gained estimated Share of Search among flavoured milk brands in New Zealand, from 5.5% to 6.9%.
- In August 2026, Lewis Road Creamery lost estimated Share of Search among flavoured milk brands in New Zealand, from 84.7% to 83.9%.
- Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Barista Bros in New Zealand fell 15.9% over 11 measured months, from 440 to 370 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flavoured milk brands | 420 | 5.3% | 3 |
| Nov 2025 | Flavoured milk brands | 390 | 5.7% | 3 |
| Dec 2025 | Flavoured milk brands | 270 | 3.8% | 4 |
| Jan 2026 | Flavoured milk brands | 290 | 3.9% | 4 |
| Feb 2026 | Flavoured milk brands | 360 | 4.8% | 4 |
| Mar 2026 | Flavoured milk brands | 520 | 6.2% | 3 |
| Apr 2026 | Flavoured milk brands | 400 | 5.4% | 4 |
| May 2026 | Flavoured milk brands | 390 | 4.3% | 4 |
| Jun 2026 | Flavoured milk brands | 420 | 5.5% | 4 |
| Jul 2026 | Flavoured milk brands | 420 | 5.5% | 2 |
| Aug 2026 | Flavoured milk brands | 640 | 6.9% | 2 |
| Sep 2026 | Flavoured milk brands | — | — | — |

## How is Calci-Yum measured?

Brandwave collects information about searches that people make online using Calci-Yum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “calci yum”
- “calci yum chocolate milk”
- “calci yum milk”
- “calciyum”

## Which flavoured milk brands compete with Calci-Yum?

- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/calci-yum-vs-lewis-road-creamery
- [Primo](/demand/nz/brands/primo): Head-to-head: /demand/nz/compare/calci-yum-vs-primo
- [Barista Bros](/demand/nz/brands/barista-bros): Head-to-head: /demand/nz/compare/barista-bros-vs-calci-yum

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Calci-Yum: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/calci-yum

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/calci-yum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.