---
title: "Caitlin Crisp: search popularity and Share of Search in New Zealand"
description: "Caitlin Crisp is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/caitlin-crisp"
publisher: "Brandwave"
---

# Caitlin Crisp: search popularity and Share of Search in New Zealand

Caitlin Crisp is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Caitlin Crisp
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer fashion labels**: 15.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer fashion labels | 2 | 15.3% | 11.9K |

- [New Zealand designer fashion labels](/demand/nz/categories/nz-designer-fashion-labels)

## How has branded search demand for Caitlin Crisp changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Caitlin Crisp in New Zealand rose from 8.2K to 11.9K.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand increased from 11.3% to 15.3%.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand peaked at 15.3% in August 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Caitlin Crisp rose from 4th to 2nd among designer fashion labels in New Zealand.

## How did search popularity change for New Zealand designer fashion labels in August 2026?

- In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
- In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
- In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.
- In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.
- In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.
- In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer fashion labels | 8.2K | 11.3% | 4 |
| Nov 2025 | designer fashion labels | 10.1K | 11.2% | 3 |
| Dec 2025 | designer fashion labels | 8.1K | 9.7% | 3 |
| Jan 2026 | designer fashion labels | 6.8K | 9.2% | 5 |
| Feb 2026 | designer fashion labels | 6.7K | 10.2% | 4 |
| Mar 2026 | designer fashion labels | 6.5K | 8.1% | 5 |
| Apr 2026 | designer fashion labels | 6.4K | 8.7% | 5 |
| May 2026 | designer fashion labels | 5.3K | 7.8% | 5 |
| Jun 2026 | designer fashion labels | 5.3K | 8% | 5 |
| Jul 2026 | designer fashion labels | 4.4K | 6.5% | 6 |
| Aug 2026 | designer fashion labels | 11.9K | 15.3% | 2 |
| Sep 2026 | designer fashion labels | — | — | — |

## How is Caitlin Crisp measured?

Brandwave collects information about searches that people make online using Caitlin Crisp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “caitlin crisp”
- “caitlin crisp darling dress”
- “caitlin crisp dress”
- “caitlin crisp forever and always dress”
- “caitlin crisp little rosie set”
- “caitlin crisp near me”
- “caitlin crisp nz”
- “caitlin crisp sale”
- “caitlin crisp set”
- “caitlin crisp stockists”
- “caitlin crisp top”
- “caitlincrisp”

## Which designer fashion labels compete with Caitlin Crisp?

- [Karen Walker](/demand/nz/brands/karen-walker): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-karen-walker
- [Juliette Hogan](/demand/nz/brands/juliette-hogan): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-juliette-hogan
- [RUBY](/demand/nz/brands/ruby): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-ruby
- [Kowtow](/demand/nz/brands/kowtow): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-kowtow
- [Maggie Marilyn](/demand/nz/brands/maggie-marilyn): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-maggie-marilyn
- [Twenty-Seven Names](/demand/nz/brands/twenty-seven-names)
- [Zambesi](/demand/nz/brands/zambesi)
- [Kate Sylvester](/demand/nz/brands/kate-sylvester)
- [Ingrid Starnes](/demand/nz/brands/ingrid-starnes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Caitlin Crisp: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/caitlin-crisp

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/caitlin-crisp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.