--- title: "Cactus Outdoor: search popularity in New Zealand" description: "Cactus Outdoor makes outdoor clothing and workwear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/cactus-outdoor" publisher: "Brandwave" --- # Cactus Outdoor: search popularity in New Zealand Cactus Outdoor makes outdoor clothing and workwear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cactus Outdoor - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among outdoor clothing brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor clothing brands | 8 | 2.5% | 4.8K | | Waterproof jacket brands | 5 | 3.4% | 4.4K | | Tramping pack brands | 3 | 3.8% | 4.4K | | Workwear brands | 4 | 9.1% | 4.4K | - [Outdoor clothing brands](/demand/nz/categories/nz-outdoor-clothing-brands) - [Waterproof jacket brands](/demand/nz/categories/nz-waterproof-jacket-brands) - [Tramping pack brands](/demand/nz/categories/nz-tramping-pack-brands) - [Workwear brands](/demand/nz/categories/nz-workwear-brands) ## Top outdoor clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cactus Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cactus Outdoor is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Cactus Outdoor | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Icebreaker | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Earth Sea Sky | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mons Royale | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Swanndri | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rab | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Arc'teryx | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor clothing brands - Asked ChatGPT "Which outdoor clothing brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Icebreaker, 4. Patagonia, 5. The North Face, 6. Cactus Outdoor, 7. Mons Royale, 8. Rab - Asked ChatGPT "What are the best outdoor clothing brands in New Zealand?": 1. Earth Sea Sky, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. Mons Royale, 6. Swanndri, 7. Icebreaker, 8. Patagonia, 9. Arc'teryx, 10. Rab - Asked ChatGPT "What's the best outdoor clothing brand in New Zealand for wet weather?": 1. Macpac, 2. Patagonia, 3. Kathmandu, 4. Cactus Outdoor - Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face - Searched Google, AI Overview "hiking clothes nz": 1. Kathmandu, 2. The North Face, 3. Patagonia, 4. Macpac, 5. Cactus Outdoor Not named in any answer: Columbia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Cactus Outdoor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cactus Outdoor in New Zealand fell from 5.7K to 4.8K. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among outdoor clothing brands in New Zealand decreased from 3% to 2.5%. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among outdoor clothing brands in New Zealand peaked at 3% in October 2025 and was lowest at 1.8% in December 2025. - Across the 12 months ending September 2026, Cactus Outdoor fell from 6th to 8th among outdoor clothing brands in New Zealand. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand decreased from 3.9% to 3.4%. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.2% in December 2025. - Across the 12 months ending September 2026, Cactus Outdoor fell from 4th to 5th among waterproof jacket brands in New Zealand. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among tramping pack brands in New Zealand peaked at 4.3% in March 2026 and was lowest at 2.4% in December 2025. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among workwear brands in New Zealand decreased from 11% to 9.1%. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among workwear brands in New Zealand peaked at 11.5% in March 2026 and was lowest at 7.9% in November 2025. ## How did search popularity change for New Zealand outdoor clothing brands in September 2026? - In September 2026, Macpac gained share of searches among outdoor clothing brands in New Zealand, from 25.3% to 26.9%. - In September 2026, Earth Sea Sky gained share of searches among outdoor clothing brands in New Zealand, from 0.97% to 2.1%. - In September 2026, Kathmandu gained share of searches among outdoor clothing brands in New Zealand, from 30.4% to 31.5%. - In September 2026, Swanndri lost share of searches among outdoor clothing brands in New Zealand, from 10.3% to 8.6%. - In September 2026, Patagonia lost share of searches among outdoor clothing brands in New Zealand, from 11.4% to 10.1%. - In September 2026, The North Face lost share of searches among outdoor clothing brands in New Zealand, from 4.2% to 3.2%. ## How did search popularity change for New Zealand waterproof jacket brands in September 2026? - In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%. - In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%. - In September 2026, Patagonia lost share of searches among waterproof jacket brands in New Zealand, from 17.4% to 15.3%. - In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%. - Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026. ## How did search popularity change for New Zealand tramping pack brands in September 2026? - In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%. - Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026. - Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026. - Estimated monthly branded searches for Gregory in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. - Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026. - Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## How did search popularity change for New Zealand workwear brands in September 2026? - In September 2026, Kaiwaka overtook Carhartt WIP to rank 2nd among workwear brands in New Zealand, with 19.4% of the searches. - In September 2026, Bison gained share of searches among workwear brands in New Zealand, from 3.9% to 5%. - In September 2026, Carhartt WIP gained share of searches among workwear brands in New Zealand, from 18.2% to 19.2%. - In September 2026, Hard Yakka gained share of searches among workwear brands in New Zealand, from 2.8% to 3.6%. - In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%. - FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor clothing brands | 5.7K | 3% | 6 | | Nov 2025 | Outdoor clothing brands | 4.6K | 1.9% | 8 | | Dec 2025 | Outdoor clothing brands | 4.7K | 1.8% | 8 | | Jan 2026 | Outdoor clothing brands | 5.7K | 2.4% | 8 | | Feb 2026 | Outdoor clothing brands | 4.6K | 2.4% | 8 | | Mar 2026 | Outdoor clothing brands | 6.9K | 3% | 7 | | Apr 2026 | Outdoor clothing brands | 6.9K | 2.5% | 8 | | May 2026 | Outdoor clothing brands | 6.9K | 2.7% | 8 | | Jun 2026 | Outdoor clothing brands | 7K | 2.3% | 8 | | Jul 2026 | Outdoor clothing brands | 7K | 2.5% | 8 | | Aug 2026 | Outdoor clothing brands | 5.8K | 2.3% | 8 | | Sep 2026 | Outdoor clothing brands | 4.8K | 2.5% | 8 | | Oct 2025 | Waterproof jacket brands | 5.4K | 3.9% | 4 | | Nov 2025 | Waterproof jacket brands | 4.4K | 2.5% | 5 | | Dec 2025 | Waterproof jacket brands | 4.4K | 2.2% | 5 | | Jan 2026 | Waterproof jacket brands | 5.4K | 3.1% | 5 | | Feb 2026 | Waterproof jacket brands | 4.4K | 3.1% | 5 | | Mar 2026 | Waterproof jacket brands | 6.6K | 3.9% | 4 | | Apr 2026 | Waterproof jacket brands | 6.6K | 3.5% | 5 | | May 2026 | Waterproof jacket brands | 6.6K | 3.9% | 5 | | Jun 2026 | Waterproof jacket brands | 6.6K | 3.3% | 5 | | Jul 2026 | Waterproof jacket brands | 6.6K | 3.5% | 5 | | Aug 2026 | Waterproof jacket brands | 5.4K | 3.3% | 5 | | Sep 2026 | Waterproof jacket brands | 4.4K | 3.4% | 5 | | Oct 2025 | Tramping pack brands | 5.4K | 4.3% | 3 | | Nov 2025 | Tramping pack brands | 4.4K | 2.7% | 3 | | Dec 2025 | Tramping pack brands | 4.4K | 2.4% | 3 | | Jan 2026 | Tramping pack brands | 5.4K | 3.4% | 3 | | Feb 2026 | Tramping pack brands | 4.4K | 3.5% | 3 | | Mar 2026 | Tramping pack brands | 6.6K | 4.3% | 3 | | Apr 2026 | Tramping pack brands | 6.6K | 3.9% | 3 | | May 2026 | Tramping pack brands | 6.6K | 4.3% | 3 | | Jun 2026 | Tramping pack brands | 6.6K | 3.6% | 3 | | Jul 2026 | Tramping pack brands | 6.6K | 3.9% | 3 | | Aug 2026 | Tramping pack brands | 5.4K | 3.9% | 3 | | Sep 2026 | Tramping pack brands | 4.4K | 3.8% | 3 | | Oct 2025 | Workwear brands | 5.4K | 11% | 4 | | Nov 2025 | Workwear brands | 4.4K | 7.9% | 4 | | Dec 2025 | Workwear brands | 4.4K | 8% | 4 | | Jan 2026 | Workwear brands | 5.4K | 10.9% | 4 | | Feb 2026 | Workwear brands | 4.4K | 9.8% | 4 | | Mar 2026 | Workwear brands | 6.6K | 11.5% | 4 | | Apr 2026 | Workwear brands | 6.6K | 9.5% | 4 | | May 2026 | Workwear brands | 6.6K | 9.5% | 4 | | Jun 2026 | Workwear brands | 6.6K | 8.8% | 4 | | Jul 2026 | Workwear brands | 6.6K | 9.5% | 4 | | Aug 2026 | Workwear brands | 5.4K | 8.8% | 4 | | Sep 2026 | Workwear brands | 4.4K | 9.1% | 4 | ## How are Cactus Outdoor’s branded searches counted? Brandwave collects information about searches that people make online using Cactus Outdoor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cactus clothing” - “cactus outdoor” ## Which outdoor clothing brands compete with Cactus Outdoor? - [Kathmandu](/demand/nz/brands/kathmandu) - [Macpac](/demand/nz/brands/macpac) - [Patagonia](/demand/nz/brands/patagonia) - [Arc'teryx](/demand/nz/brands/arcteryx) - [Swanndri](/demand/nz/brands/swanndri): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-swanndri - [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-mons-royale - [The North Face](/demand/nz/brands/the-north-face): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-the-north-face - [Earth Sea Sky](/demand/nz/brands/earth-sea-sky): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-earth-sea-sky - [Columbia](/demand/nz/brands/columbia): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-columbia - [Rab](/demand/nz/brands/rab) - [Icebreaker](/demand/nz/brands/icebreaker) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cactus Outdoor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/cactus-outdoor This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cactus-outdoor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.