---
title: "Buster Crabb: search popularity and Share of Search in New Zealand"
description: "Buster Crabb is a restaurant serving Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/buster-crabb"
publisher: "Brandwave"
---

# Buster Crabb: search popularity and Share of Search in New Zealand

Buster Crabb is a restaurant serving Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Buster Crabb
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill restaurants**: 77.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill restaurants | 1 | 77.5% | 2.7K |

- [Invercargill restaurants](/demand/nz/categories/nz-invercargill-restaurants)

## How has branded search demand for Buster Crabb changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Buster Crabb in New Zealand fell from 3.1K to 2.7K.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand decreased from 79.5% to 77.5%.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 83.7% in November 2025 and was lowest at 76.1% in January 2026.

## How did search popularity change for New Zealand invercargill restaurants in August 2026?

- In August 2026, Da Vinci's Pizzeria Invercargill gained estimated Share of Search among invercargill restaurants in New Zealand, from 3% to 4.9%.
- In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%.
- In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill restaurants | 3.1K | 79.5% | 1 |
| Nov 2025 | Invercargill restaurants | 3.7K | 83.7% | 1 |
| Dec 2025 | Invercargill restaurants | 3.8K | 78.1% | 1 |
| Jan 2026 | Invercargill restaurants | 3.7K | 76.1% | 1 |
| Feb 2026 | Invercargill restaurants | 4.3K | 81.7% | 1 |
| Mar 2026 | Invercargill restaurants | 3.6K | 76.9% | 1 |
| Apr 2026 | Invercargill restaurants | 3K | 82.2% | 1 |
| May 2026 | Invercargill restaurants | 3.1K | 78.5% | 1 |
| Jun 2026 | Invercargill restaurants | 2.5K | 79.4% | 1 |
| Jul 2026 | Invercargill restaurants | 2.6K | 78.1% | 1 |
| Aug 2026 | Invercargill restaurants | 2.7K | 77.5% | 1 |
| Sep 2026 | Invercargill restaurants | — | — | — |

## How is Buster Crabb measured?

Brandwave collects information about searches that people make online using Buster Crabb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “buster crabb”
- “buster crabb menu”
- “buster crabb restaurant”

## Which invercargill restaurants compete with Buster Crabb?

- [The Grille Cafe](/demand/nz/brands/the-grille-cafe): Head-to-head: /demand/nz/compare/buster-crabb-vs-the-grille-cafe
- [Da Vinci's Pizzeria Invercargill](/demand/nz/brands/da-vincis-pizzeria-invercargill): Head-to-head: /demand/nz/compare/buster-crabb-vs-da-vincis-pizzeria-invercargill

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Buster Crabb: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/buster-crabb

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/buster-crabb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.