---
title: "Business Technology Group: search popularity and Share of Search in New Zealand"
description: "Business Technology Group provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/business-technology-group"
publisher: "Brandwave"
---

# Business Technology Group: search popularity and Share of Search in New Zealand

Business Technology Group provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Business Technology Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tauranga IT service providers**: 19.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tauranga IT service providers | 3 | 19.8% | 330 |

- [Tauranga IT service providers](/demand/nz/categories/nz-tauranga-it-service-providers)

## How has branded search demand for Business Technology Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Business Technology Group in New Zealand fell from 700 to 330.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand decreased from 33.7% to 19.8%.
- Across the 11 months ending August 2026, Business Technology Group fell from 2nd to 3rd among tauranga IT service providers in New Zealand.

## How did search popularity change for New Zealand tauranga IT service providers in August 2026?

- In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
- In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
- In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
- In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tauranga IT service providers | 700 | 33.7% | 2 |
| Nov 2025 | Tauranga IT service providers | 500 | 27.9% | 2 |
| Dec 2025 | Tauranga IT service providers | 480 | 31.6% | 2 |
| Jan 2026 | Tauranga IT service providers | 390 | 25.7% | 2 |
| Feb 2026 | Tauranga IT service providers | 350 | 22.4% | 3 |
| Mar 2026 | Tauranga IT service providers | 480 | 21.9% | 3 |
| Apr 2026 | Tauranga IT service providers | 350 | 22.7% | 3 |
| May 2026 | Tauranga IT service providers | 500 | 28.6% | 2 |
| Jun 2026 | Tauranga IT service providers | 500 | 28.1% | 2 |
| Jul 2026 | Tauranga IT service providers | 390 | 26% | 3 |
| Aug 2026 | Tauranga IT service providers | 330 | 19.8% | 3 |
| Sep 2026 | Tauranga IT service providers | — | — | — |

## How is Business Technology Group measured?

Brandwave collects information about searches that people make online using Business Technology Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “btg it”
- “btg nz”
- “btg.co.nz”
- “business technology group”

## Which tauranga IT service providers compete with Business Technology Group?

- [CodeBlue](/demand/nz/brands/codeblue): Head-to-head: /demand/nz/compare/business-technology-group-vs-codeblue
- [Elite Business Systems](/demand/nz/brands/elite-business-systems): Head-to-head: /demand/nz/compare/business-technology-group-vs-elite-business-systems
- [ThinkConcepts](/demand/nz/brands/thinkconcepts): Head-to-head: /demand/nz/compare/business-technology-group-vs-thinkconcepts

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Business Technology Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/business-technology-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/business-technology-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.