---
title: "Bushman: search popularity and Share of Search in New Zealand"
description: "Bushman makes insect repellent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bushman"
publisher: "Brandwave"
---

# Bushman: search popularity and Share of Search in New Zealand

Bushman makes insect repellent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bushman
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among insect repellent brands**: 49%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insect repellent brands | 1 | 49% | 490 |

- [Insect repellent brands](/demand/nz/categories/nz-insect-repellent-brands)

## How has branded search demand for Bushman changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bushman in New Zealand held steady at 490.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand increased from 48% to 49%.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand peaked at 49% in August 2026 and was lowest at 29.5% in November 2025.

## How did search popularity change for New Zealand insect repellent brands in August 2026?

- In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
- In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
- In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.
- In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
- Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insect repellent brands | 490 | 48% | 1 |
| Nov 2025 | Insect repellent brands | 720 | 29.5% | 2 |
| Dec 2025 | Insect repellent brands | 1K | 33.3% | 2 |
| Jan 2026 | Insect repellent brands | 1K | 37.3% | 1 |
| Feb 2026 | Insect repellent brands | 1K | 42.4% | 1 |
| Mar 2026 | Insect repellent brands | 730 | 42.4% | 1 |
| Apr 2026 | Insect repellent brands | 480 | 40.3% | 1 |
| May 2026 | Insect repellent brands | 590 | 37.3% | 1 |
| Jun 2026 | Insect repellent brands | 590 | 39.1% | 1 |
| Jul 2026 | Insect repellent brands | 490 | 45.4% | 1 |
| Aug 2026 | Insect repellent brands | 490 | 49% | 1 |
| Sep 2026 | Insect repellent brands | — | — | — |

## How is Bushman measured?

Brandwave collects information about searches that people make online using Bushman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bushman mosquito”
- “bushman repellent”

## Which insect repellent brands compete with Bushman?

- [Off!](/demand/nz/brands/off): Head-to-head: /demand/nz/compare/bushman-vs-off
- [Goodbye Sandfly](/demand/nz/brands/goodbye-sandfly): Head-to-head: /demand/nz/compare/bushman-vs-goodbye-sandfly
- [Aerogard](/demand/nz/brands/aerogard): Head-to-head: /demand/nz/compare/aerogard-vs-bushman
- [Rid](/demand/nz/brands/rid): Head-to-head: /demand/nz/compare/bushman-vs-rid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bushman: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bushman

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bushman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.