--- title: "Bushbuck: search popularity in New Zealand" description: "Bushbuck makes hunting clothing and gear for New Zealand hunters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bushbuck" publisher: "Brandwave" --- # Bushbuck: search popularity in New Zealand Bushbuck makes hunting clothing and gear for New Zealand hunters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bushbuck - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hunting clothing brands**: 18.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hunting clothing brands | 3 | 18.2% | 5.4K | - [Hunting clothing brands](/demand/nz/categories/nz-hunting-clothing-brands) ## Top hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bushbuck was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bushbuck is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swazi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stoney Creek | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hunters Element | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ridgeline | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Huntech | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bushbuck | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kuiu | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Gamegear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | First Lite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sitka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hunting clothing brands - Asked ChatGPT "Which hunting clothing brand should I buy in New Zealand?": 1. Stoney Creek, 2. Ridgeline, 3. Swazi, 4. Hunters Element, 5. Kuiu - Asked ChatGPT "What are the best hunting clothing brands in New Zealand?": 1. Hunters Element, 2. Stoney Creek, 3. Swazi, 4. Huntech, 5. Kuiu - Asked ChatGPT "What's the best hunting clothing brand in New Zealand for cold wet bush?": 1. Swazi, 2. Stoney Creek, 3. Ridgeline - Searched Google, AI Overview "hunting clothing brands nz": 1. Swazi, 2. Hunters Element, 3. Huntech, 4. Stoney Creek, 5. Bushbuck, 6. Ridgeline - Searched Google, AI Overview "hunting jacket nz": 1. Swazi, 2. Hunters Element, 3. Bushbuck, 4. Stoney Creek, 5. Huntech Not named in any answer: Gamegear, First Lite and Sitka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bushbuck changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bushbuck in New Zealand rose from 4.4K to 5.4K. - Across the 12 months ending September 2026, Bushbuck’s share of searches among hunting clothing brands in New Zealand increased from 17.2% to 18.2%. - Across the 12 months ending September 2026, Bushbuck’s share of searches among hunting clothing brands in New Zealand peaked at 29.8% in November 2025 and was lowest at 14.8% in July 2026. ## How did search popularity change for New Zealand hunting clothing brands in September 2026? - In September 2026, Kuiu overtook Huntech to rank 6th among hunting clothing brands in New Zealand, with 3.1% of the searches. - In September 2026, Stoney Creek gained share of searches among hunting clothing brands in New Zealand, from 29.4% to 33.4%. - In September 2026, Gamegear gained share of searches among hunting clothing brands in New Zealand, from 7.8% to 9.8%. - In September 2026, Hunters Element lost share of searches among hunting clothing brands in New Zealand, from 22.9% to 18.2%. - In September 2026, Bushbuck lost share of searches among hunting clothing brands in New Zealand, from 19.6% to 18.2%. - In September 2026, Swazi lost share of searches among hunting clothing brands in New Zealand, from 14% to 12.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hunting clothing brands | 4.4K | 17.2% | 3 | | Nov 2025 | Hunting clothing brands | 12.1K | 29.8% | 2 | | Dec 2025 | Hunting clothing brands | 5.4K | 18.3% | 3 | | Jan 2026 | Hunting clothing brands | 5.4K | 20.7% | 2 | | Feb 2026 | Hunting clothing brands | 5.4K | 21.6% | 2 | | Mar 2026 | Hunting clothing brands | 8.1K | 20.7% | 2 | | Apr 2026 | Hunting clothing brands | 8.1K | 17.9% | 3 | | May 2026 | Hunting clothing brands | 8.1K | 16.6% | 3 | | Jun 2026 | Hunting clothing brands | 9.9K | 19% | 2 | | Jul 2026 | Hunting clothing brands | 6.6K | 14.8% | 3 | | Aug 2026 | Hunting clothing brands | 8.1K | 19.6% | 3 | | Sep 2026 | Hunting clothing brands | 5.4K | 18.2% | 3 | ## How are Bushbuck’s branded searches counted? Brandwave collects information about searches that people make online using Bushbuck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bushbuck” ## Which hunting clothing brands compete with Bushbuck? - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/bushbuck-vs-stoney-creek - [Hunters Element](/demand/nz/brands/hunters-element): Head-to-head: /demand/nz/compare/bushbuck-vs-hunters-element - [Swazi](/demand/nz/brands/swazi): Head-to-head: /demand/nz/compare/bushbuck-vs-swazi - [Gamegear](/demand/nz/brands/gamegear): Head-to-head: /demand/nz/compare/bushbuck-vs-gamegear - [Kuiu](/demand/nz/brands/kuiu): Head-to-head: /demand/nz/compare/bushbuck-vs-kuiu - [Huntech](/demand/nz/brands/huntech) - [Ridgeline](/demand/nz/brands/ridgeline) - [First Lite](/demand/nz/brands/first-lite) - [Sitka](/demand/nz/brands/sitka) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bushbuck: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bushbuck This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bushbuck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.