---
title: "Buro: search popularity and Share of Search in New Zealand"
description: "Buro makes office chairs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/buro"
publisher: "Brandwave"
---

# Buro: search popularity and Share of Search in New Zealand

Buro makes office chairs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Buro
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ergonomic office chair brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ergonomic office chair brands | 3 | 8.9% | 530 |

- [Ergonomic office chair brands](/demand/nz/categories/nz-office-chair-brands)

## How has branded search demand for Buro changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Buro in New Zealand fell from 580 to 530.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 10.4% to 8.9%.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 10.5% in November 2025 and was lowest at 7.8% in May 2026.

## How did search popularity change for New Zealand ergonomic office chair brands in August 2026?

- In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.
- In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
- Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ergonomic office chair brands | 580 | 10.4% | 3 |
| Nov 2025 | Ergonomic office chair brands | 640 | 10.5% | 3 |
| Dec 2025 | Ergonomic office chair brands | 460 | 8.4% | 3 |
| Jan 2026 | Ergonomic office chair brands | 700 | 9.9% | 3 |
| Feb 2026 | Ergonomic office chair brands | 690 | 9.7% | 3 |
| Mar 2026 | Ergonomic office chair brands | 710 | 9.1% | 3 |
| Apr 2026 | Ergonomic office chair brands | 570 | 8% | 3 |
| May 2026 | Ergonomic office chair brands | 590 | 7.8% | 3 |
| Jun 2026 | Ergonomic office chair brands | 630 | 9.2% | 3 |
| Jul 2026 | Ergonomic office chair brands | 580 | 8.9% | 3 |
| Aug 2026 | Ergonomic office chair brands | 530 | 8.9% | 3 |
| Sep 2026 | Ergonomic office chair brands | — | — | — |

## How is Buro measured?

Brandwave collects information about searches that people make online using Buro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “buro chair”
- “buro ergonomic chair”
- “buro seating”
- “metro buro chair”

## Which ergonomic office chair brands compete with Buro?

- [Herman Miller](/demand/nz/brands/herman-miller): Head-to-head: /demand/nz/compare/buro-vs-herman-miller
- [Steelcase](/demand/nz/brands/steelcase): Head-to-head: /demand/nz/compare/buro-vs-steelcase
- [Humanscale](/demand/nz/brands/humanscale): Head-to-head: /demand/nz/compare/buro-vs-humanscale
- [Ergohuman](/demand/nz/brands/ergohuman): Head-to-head: /demand/nz/compare/buro-vs-ergohuman

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Buro: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/buro

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/buro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.