---
title: "Burger King: search popularity and Share of Search in New Zealand"
description: "Burger King is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/burger-king"
publisher: "Brandwave"
---

# Burger King: search popularity and Share of Search in New Zealand

Burger King is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Burger King
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fast food chains**: 14.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fast food chains | 3 | 14.5% | 153K |

- [Fast food chains](/demand/nz/categories/nz-fast-food-chains)

## How has branded search demand for Burger King changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Burger King in New Zealand fell from 195K to 153K.
- Across the 11 months ending August 2026, Burger King’s estimated Share of Search among fast food chains in New Zealand peaked at 16.7% in May 2026 and was lowest at 13.5% in November 2025.

## How did search popularity change for New Zealand fast food chains in August 2026?

- In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.
- Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.
- In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.
- In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.
- Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.
- Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fast food chains | 195K | 14.5% | 3 |
| Nov 2025 | Fast food chains | 163K | 13.5% | 3 |
| Dec 2025 | Fast food chains | 190K | 13.5% | 3 |
| Jan 2026 | Fast food chains | 188K | 14.8% | 3 |
| Feb 2026 | Fast food chains | 164K | 14.2% | 3 |
| Mar 2026 | Fast food chains | 172K | 14.3% | 3 |
| Apr 2026 | Fast food chains | 172K | 14.4% | 3 |
| May 2026 | Fast food chains | 193K | 16.7% | 3 |
| Jun 2026 | Fast food chains | 168K | 15.5% | 3 |
| Jul 2026 | Fast food chains | 155K | 14.4% | 3 |
| Aug 2026 | Fast food chains | 153K | 14.5% | 3 |
| Sep 2026 | Fast food chains | — | — | — |

## How is Burger King measured?

Brandwave collects information about searches that people make online using Burger King’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “burger king”
- “burger king breakfast menu”
- “burger king deals”
- “burger king delivery”
- “burger king dominion road”
- “burger king epsom”
- “burger king hamilton”
- “burger king hastings”
- “burger king highland park”
- “burger king hillcrest”
- “burger king linwood”
- “burger king menu”
- “burger king near me”
- “burger king nz”
- “burger king online”
- “burger king operating hours”
- “burger king papatoetoe”
- “burger king shirley”
- “burger king sylvia park”
- “burger king vouchers”
- “burgerking”
- “burgerking co nz”
- “burgerking delivery”
- “burgerking menu”
- “burgerking near me”
- “burgerking nz”
- “promo burger king”
- “whopper burger king”

## Which fast food chains compete with Burger King?

- [KFC](/demand/nz/brands/kfc): Head-to-head: /demand/nz/compare/burger-king-vs-kfc
- [McDonald's](/demand/nz/brands/mcdonalds): Head-to-head: /demand/nz/compare/burger-king-vs-mcdonalds
- [Taco Bell](/demand/nz/brands/taco-bell): Head-to-head: /demand/nz/compare/burger-king-vs-taco-bell
- [Subway](/demand/nz/brands/subway): Head-to-head: /demand/nz/compare/burger-king-vs-subway
- [Wendy's](/demand/nz/brands/wendys): Head-to-head: /demand/nz/compare/burger-king-vs-wendys
- [Popeyes](/demand/nz/brands/popeyes)
- [Carl's Jr.](/demand/nz/brands/carls-jr)
- [Pita Pit](/demand/nz/brands/pita-pit)
- [Nando's](/demand/nz/brands/nandos)
- [Zambrero](/demand/nz/brands/zambrero)
- [Mexicali Fresh](/demand/nz/brands/mexicali-fresh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Burger King: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/burger-king

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/burger-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.