---
title: "Bupa NZ: search popularity and Share of Search in New Zealand"
description: "Bupa NZ provides aged care in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bupa-nz"
publisher: "Brandwave"
---

# Bupa NZ: search popularity and Share of Search in New Zealand

Bupa NZ provides aged care in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bupa NZ
- **Owned by**: Bupa New Zealand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among aged care providers**: 40%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Aged care providers | 1 | 40% | 5.4K |

- [Aged care providers](/demand/nz/categories/nz-aged-care-providers)

## How has branded search demand for Bupa NZ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bupa NZ in New Zealand rose from 5K to 5.4K.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand increased from 38.3% to 40%.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand peaked at 41.8% in July 2026 and was lowest at 36% in June 2026.

## How did search popularity change for New Zealand aged care providers in August 2026?

- In August 2026, Oceania Healthcare gained estimated Share of Search among aged care providers in New Zealand, from 20.5% to 23.2%.
- In August 2026, Bupa NZ lost estimated Share of Search among aged care providers in New Zealand, from 41.8% to 40%.
- In August 2026, Heritage Lifecare lost estimated Share of Search among aged care providers in New Zealand, from 10% to 9.4%.
- Radius Care’s estimated Share of Search among aged care providers in New Zealand has lost ground for 3 months in a row, from 16.9% to 14.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aged care providers | 5K | 38.3% | 1 |
| Nov 2025 | Aged care providers | 4.3K | 36.3% | 1 |
| Dec 2025 | Aged care providers | 4.1K | 38.2% | 1 |
| Jan 2026 | Aged care providers | 4.6K | 39.4% | 1 |
| Feb 2026 | Aged care providers | 4.8K | 37.5% | 1 |
| Mar 2026 | Aged care providers | 5.8K | 40.3% | 1 |
| Apr 2026 | Aged care providers | 4.7K | 40% | 1 |
| May 2026 | Aged care providers | 4.8K | 37.7% | 1 |
| Jun 2026 | Aged care providers | 4.6K | 36% | 1 |
| Jul 2026 | Aged care providers | 5.3K | 41.8% | 1 |
| Aug 2026 | Aged care providers | 5.4K | 40% | 1 |
| Sep 2026 | Aged care providers | — | — | — |

## How is Bupa NZ measured?

Brandwave collects information about searches that people make online using Bupa NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bupa”
- “bupa auckland”
- “bupa ballarat rangiora”
- “bupa blockhouse bay”
- “bupa care services nz limited”
- “bupa co nz”
- “bupa eventhorpe care home firth street hamilton east hamilton”
- “bupa hamilton nz”
- “bupa new lynn”
- “bupa new zealand”
- “bupa palmerston north”
- “bupa papanui”
- “bupa porirua”
- “bupa rangiora”
- “bupa rotorua”
- “bupa tauranga”
- “bupa upper hutt”
- “bupa waikanae”
- “bupa whangarei”

## Which aged care providers compete with Bupa NZ?

- [Oceania Healthcare](/demand/nz/brands/oceania-healthcare): Head-to-head: /demand/nz/compare/bupa-nz-vs-oceania-healthcare
- [Radius Care](/demand/nz/brands/radius-care): Head-to-head: /demand/nz/compare/bupa-nz-vs-radius-care
- [Arvida](/demand/nz/brands/arvida): Head-to-head: /demand/nz/compare/arvida-vs-bupa-nz
- [Heritage Lifecare](/demand/nz/brands/heritage-lifecare): Head-to-head: /demand/nz/compare/bupa-nz-vs-heritage-lifecare

## Who owns Bupa NZ?

Bupa NZ is owned by Bupa New Zealand. Brandwave also tracks Bupa Retirement Villages, owned by the same company, in New Zealand.

- [Bupa New Zealand](/demand/nz/companies/bupa-new-zealand): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Bupa NZ?

Bupa NZ is owned by Bupa New Zealand. Brandwave also tracks Bupa Retirement Villages, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Bupa NZ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bupa-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bupa-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.