---
title: "Buoy Salon & Spa: search popularity and Share of Search in New Zealand"
description: "Buoy Salon & Spa offers Wellington hair salon services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/buoy-salon-and-spa"
publisher: "Brandwave"
---

# Buoy Salon & Spa: search popularity and Share of Search in New Zealand

Buoy Salon & Spa offers Wellington hair salon services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Buoy Salon & Spa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington region hair salons**: 40%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington region hair salons | 2 | 40% | 740 |

- [Wellington region hair salons](/demand/nz/categories/nz-wellington-hair-salons)

## How has branded search demand for Buoy Salon & Spa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Buoy Salon & Spa in New Zealand held steady, from 720 to 740.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand increased from 37.7% to 40%.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 45.7% in November 2025 and was lowest at 37.7% in October 2025.

## How did search popularity change for New Zealand wellington region hair salons in August 2026?

- In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington region hair salons | 720 | 37.7% | 2 |
| Nov 2025 | Wellington region hair salons | 900 | 45.7% | 2 |
| Dec 2025 | Wellington region hair salons | 900 | 44.1% | 2 |
| Jan 2026 | Wellington region hair salons | 900 | 45.5% | 2 |
| Feb 2026 | Wellington region hair salons | 900 | 43.3% | 2 |
| Mar 2026 | Wellington region hair salons | 890 | 38.2% | 2 |
| Apr 2026 | Wellington region hair salons | 740 | 39.6% | 2 |
| May 2026 | Wellington region hair salons | 890 | 44.5% | 2 |
| Jun 2026 | Wellington region hair salons | 910 | 45% | 2 |
| Jul 2026 | Wellington region hair salons | 730 | 39.7% | 2 |
| Aug 2026 | Wellington region hair salons | 740 | 40% | 2 |
| Sep 2026 | Wellington region hair salons | — | — | — |

## How is Buoy Salon & Spa measured?

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “buoy co nz”
- “buoy salon & spa”
- “buoy salon & spa wellington”

## Which wellington region hair salons compete with Buoy Salon & Spa?

- [Mane Salon](/demand/nz/brands/mane-salon): Head-to-head: /demand/nz/compare/buoy-salon-and-spa-vs-mane-salon
- [Reds Hairdressing](/demand/nz/brands/reds-hairdressing): Head-to-head: /demand/nz/compare/buoy-salon-and-spa-vs-reds-hairdressing

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Buoy Salon & Spa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/buoy-salon-and-spa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/buoy-salon-and-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.