---
title: "Bulldog: search popularity and Share of Search in New Zealand"
description: "Bulldog makes men’s grooming products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bulldog"
publisher: "Brandwave"
---

# Bulldog: search popularity and Share of Search in New Zealand

Bulldog makes men’s grooming products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bulldog
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among men's grooming brands**: 6.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Men's grooming brands | 3 | 6.3% | 570 |

- [Men's grooming brands](/demand/nz/categories/nz-mens-grooming-brands)

## How has branded search demand for Bulldog changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bulldog in New Zealand rose from 270 to 570.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand increased from 3.2% to 6.3%.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 2.7% in November 2025.

## How did search popularity change for New Zealand men's grooming brands in August 2026?

- In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
- In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
- In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
- In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Men's grooming brands | 270 | 3.2% | 3 |
| Nov 2025 | Men's grooming brands | 330 | 2.7% | 3 |
| Dec 2025 | Men's grooming brands | 410 | 3.3% | 3 |
| Jan 2026 | Men's grooming brands | 370 | 5.1% | 3 |
| Feb 2026 | Men's grooming brands | 280 | 4.5% | 3 |
| Mar 2026 | Men's grooming brands | 250 | 4.1% | 3 |
| Apr 2026 | Men's grooming brands | 270 | 4.1% | 3 |
| May 2026 | Men's grooming brands | 350 | 4.7% | 3 |
| Jun 2026 | Men's grooming brands | 370 | 4.7% | 3 |
| Jul 2026 | Men's grooming brands | 460 | 5.6% | 3 |
| Aug 2026 | Men's grooming brands | 570 | 6.3% | 3 |
| Sep 2026 | Men's grooming brands | — | — | — |

## How is Bulldog measured?

Brandwave collects information about searches that people make online using Bulldog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bulldog beard oil”
- “bulldog face wash”
- “bulldog grooming”
- “bulldog moisturiser”
- “bulldog skincare”

## Which men's grooming brands compete with Bulldog?

- [Manscaped](/demand/nz/brands/manscaped): Head-to-head: /demand/nz/compare/bulldog-vs-manscaped
- [Nivea Men](/demand/nz/brands/nivea-men): Head-to-head: /demand/nz/compare/bulldog-vs-nivea-men
- [Jack Black](/demand/nz/brands/jack-black): Head-to-head: /demand/nz/compare/bulldog-vs-jack-black

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bulldog: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bulldog

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bulldog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.