---
title: "Bugaboo: search popularity and Share of Search in New Zealand"
description: "Bugaboo offers baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bugaboo"
publisher: "Brandwave"
---

# Bugaboo: search popularity and Share of Search in New Zealand

Bugaboo offers baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bugaboo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pram and stroller brands**: 20.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pram and stroller brands | 2 | 20.3% | 4K |

- [Pram and stroller brands](/demand/nz/categories/nz-pram-and-stroller-brands)

## How has branded search demand for Bugaboo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bugaboo in New Zealand rose from 3.4K to 4K.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand increased from 17.3% to 20.3%.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 16.8% in January 2026.

## How did search popularity change for New Zealand pram and stroller brands in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
- In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.
- In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
- In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
- Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
- Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pram and stroller brands | 3.4K | 17.3% | 2 |
| Nov 2025 | Pram and stroller brands | 3.8K | 17.1% | 2 |
| Dec 2025 | Pram and stroller brands | 2.7K | 16.9% | 2 |
| Jan 2026 | Pram and stroller brands | 3.5K | 16.8% | 2 |
| Feb 2026 | Pram and stroller brands | 2.9K | 17.4% | 2 |
| Mar 2026 | Pram and stroller brands | 3.5K | 18.2% | 2 |
| Apr 2026 | Pram and stroller brands | 3.3K | 19.3% | 2 |
| May 2026 | Pram and stroller brands | 3.3K | 18.5% | 2 |
| Jun 2026 | Pram and stroller brands | 3.5K | 19.1% | 2 |
| Jul 2026 | Pram and stroller brands | 3.6K | 19.8% | 2 |
| Aug 2026 | Pram and stroller brands | 4K | 20.3% | 2 |
| Sep 2026 | Pram and stroller brands | — | — | — |

## How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bugaboo”
- “bugaboo b”
- “bugaboo buffalo”
- “bugaboo buggy”
- “bugaboo butterfly”
- “bugaboo butterfly stroller”
- “bugaboo cam 3”
- “bugaboo camel”
- “bugaboo com”
- “bugaboo donkey”
- “bugaboo donkey duo stroller”
- “bugaboo donkey5”
- “bugaboo double pram”
- “bugaboo fox5”
- “bugaboo near me”
- “bugaboo nz”
- “bugaboo online”
- “bugaboo pram”
- “bugaboo stroller”

## Which pram and stroller brands compete with Bugaboo?

- [Mountain Buggy](/demand/nz/brands/mountain-buggy): Head-to-head: /demand/nz/compare/bugaboo-vs-mountain-buggy
- [UPPAbaby](/demand/nz/brands/uppababy): Head-to-head: /demand/nz/compare/bugaboo-vs-uppababy
- [phil&teds](/demand/nz/brands/phil-and-teds): Head-to-head: /demand/nz/compare/bugaboo-vs-phil-and-teds
- [Cybex](/demand/nz/brands/cybex): Head-to-head: /demand/nz/compare/bugaboo-vs-cybex
- [Joolz](/demand/nz/brands/joolz): Head-to-head: /demand/nz/compare/bugaboo-vs-joolz
- [Babyzen](/demand/nz/brands/babyzen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bugaboo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bugaboo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bugaboo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.