---
title: "Buddle Findlay: search popularity and Share of Search in New Zealand"
description: "A New Zealand commercial law firm with offices in Auckland, Wellington, and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/buddle-findlay"
publisher: "Brandwave"
---

# Buddle Findlay: search popularity and Share of Search in New Zealand

A New Zealand commercial law firm with offices in Auckland, Wellington, and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Buddle Findlay
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among large commercial law firms**: 15.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| large commercial law firms | 2 | 15.1% | 3.5K |

- [New Zealand large commercial law firms](/demand/nz/categories/nz-large-commercial-law-firms)

## How has branded search demand for Buddle Findlay changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Buddle Findlay in New Zealand rose from 2.9K to 3.5K.
- Across the 11 months ending August 2026, Buddle Findlay’s estimated Share of Search among large commercial law firms in New Zealand increased from 13.2% to 15.1%.
- Across the 11 months ending August 2026, Buddle Findlay’s estimated Share of Search among large commercial law firms in New Zealand peaked at 15.1% in August 2026 and was lowest at 12.4% in May 2026.
- Across the 11 months ending August 2026, Buddle Findlay rose from 5th to 2nd among large commercial law firms in New Zealand.

## How did search popularity change for New Zealand large commercial law firms in August 2026?

- In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.
- In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.
- In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.
- In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.
- In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.
- In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | large commercial law firms | 2.9K | 13.2% | 5 |
| Nov 2025 | large commercial law firms | 3K | 12.7% | 5 |
| Dec 2025 | large commercial law firms | 2.5K | 13.6% | 4 |
| Jan 2026 | large commercial law firms | 2.4K | 13.8% | 4 |
| Feb 2026 | large commercial law firms | 3.5K | 13.9% | 2 |
| Mar 2026 | large commercial law firms | 6.3K | 13.8% | 4 |
| Apr 2026 | large commercial law firms | 3K | 12.6% | 5 |
| May 2026 | large commercial law firms | 3.1K | 12.4% | 5 |
| Jun 2026 | large commercial law firms | 3.1K | 13.8% | 4 |
| Jul 2026 | large commercial law firms | 3K | 14.1% | 4 |
| Aug 2026 | large commercial law firms | 3.5K | 15.1% | 2 |
| Sep 2026 | large commercial law firms | — | — | — |

## How is Buddle Findlay measured?

Brandwave collects information about searches that people make online using Buddle Findlay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Buddle Findlay”
- “buddle findlay auckland”
- “buddle findlay chch”
- “buddle findlay christchurch”
- “buddle findlay lawyers”
- “buddle findlay wellington”

## Which large commercial law firms compete with Buddle Findlay?

- [Russell McVeagh](/demand/nz/brands/russell-mcveagh): Head-to-head: /demand/nz/compare/buddle-findlay-vs-russell-mcveagh
- [Chapman Tripp](/demand/nz/brands/chapman-tripp): Head-to-head: /demand/nz/compare/buddle-findlay-vs-chapman-tripp
- [Simpson Grierson](/demand/nz/brands/simpson-grierson): Head-to-head: /demand/nz/compare/buddle-findlay-vs-simpson-grierson
- [Bell Gully](/demand/nz/brands/bell-gully): Head-to-head: /demand/nz/compare/bell-gully-vs-buddle-findlay
- [MinterEllisonRuddWatts](/demand/nz/brands/minterellisonruddwatts): Head-to-head: /demand/nz/compare/buddle-findlay-vs-minterellisonruddwatts
- [Dentons](/demand/nz/brands/dentons)
- [DLA Piper](/demand/nz/brands/dla-piper)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Buddle Findlay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/buddle-findlay

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/buddle-findlay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
