--- title: "Buckaroo: search popularity in New Zealand" description: "Buckaroo is a tool belt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/buckaroo" publisher: "Brandwave" --- # Buckaroo: search popularity in New Zealand Buckaroo is a tool belt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Buckaroo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among tool belt brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tool belt brands | 6 | 2.1% | 390 | - [Tool belt brands](/demand/nz/categories/nz-tool-belt-brands) ## Top tool belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buckaroo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buckaroo is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Occidental Leather | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ToughBuilt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Badger Tool Belts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Diamondback Toolbelts | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Buckaroo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about tool belt brands - Asked ChatGPT "Which tool belt brand should I buy in New Zealand?": 1. Occidental Leather, 2. Buckaroo, 3. ToughBuilt, 4. Diamondback Toolbelts - Asked ChatGPT "What are the best tool belt brands in New Zealand?": 1. Occidental Leather, 2. Diamondback Toolbelts, 3. Badger Tool Belts, 4. ToughBuilt, 5. Makita, 6. DeWalt - Asked ChatGPT "What's the best tool belt brand in New Zealand for carrying tools on site?": 1. Occidental Leather, 2. Badger Tool Belts, 3. ToughBuilt, 4. Buckaroo - Searched Google, AI Overview "best tool belt": 1. DeWalt, 2. Occidental Leather - Searched Google, AI Overview "heavy duty tool belt": 1. DeWalt, 2. Makita, 3. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Buckaroo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Buckaroo in New Zealand fell from 590 to 390. - Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand decreased from 3.7% to 2.1%. - Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Buckaroo fell from 5th to 6th among tool belt brands in New Zealand. ## How did search popularity change for New Zealand tool belt brands in September 2026? - In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%. - In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%. - In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%. - In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%. - In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%. - Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tool belt brands | 590 | 3.7% | 5 | | Nov 2025 | Tool belt brands | 1.6K | 8.7% | 4 | | Dec 2025 | Tool belt brands | 390 | 2.5% | 5 | | Jan 2026 | Tool belt brands | 390 | 2.6% | 5 | | Feb 2026 | Tool belt brands | 390 | 2.5% | 6 | | Mar 2026 | Tool belt brands | 390 | 2.5% | 6 | | Apr 2026 | Tool belt brands | 390 | 2.6% | 6 | | May 2026 | Tool belt brands | 390 | 2.3% | 6 | | Jun 2026 | Tool belt brands | 480 | 2.7% | 6 | | Jul 2026 | Tool belt brands | 480 | 3% | 6 | | Aug 2026 | Tool belt brands | 480 | 2.6% | 6 | | Sep 2026 | Tool belt brands | 390 | 2.1% | 6 | ## How are Buckaroo’s branded searches counted? Brandwave collects information about searches that people make online using Buckaroo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “buckaroo” ## Which tool belt brands compete with Buckaroo? - [Makita](/demand/nz/brands/makita) - [DeWalt](/demand/nz/brands/dewalt) - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/buckaroo-vs-milwaukee - [ToughBuilt](/demand/nz/brands/toughbuilt): Head-to-head: /demand/nz/compare/buckaroo-vs-toughbuilt - [Badger Tool Belts](/demand/nz/brands/badger-tool-belts): Head-to-head: /demand/nz/compare/badger-tool-belts-vs-buckaroo - [Occidental Leather](/demand/nz/brands/occidental-leather): Head-to-head: /demand/nz/compare/buckaroo-vs-occidental-leather - [Diamondback Toolbelts](/demand/nz/brands/diamondback-toolbelts): Head-to-head: /demand/nz/compare/buckaroo-vs-diamondback-toolbelts ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Buckaroo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/buckaroo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/buckaroo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.