--- title: "Bubba Blue: search popularity in New Zealand" description: "Bubba Blue makes baby bedding and nursery products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bubba-blue" publisher: "Brandwave" --- # Bubba Blue: search popularity in New Zealand Bubba Blue makes baby bedding and nursery products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bubba Blue - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cot sheets brands**: 0.36% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cot sheets brands | 8 | 0.36% | 70 | - [Cot sheets brands](/demand/nz/categories/nz-cot-sheets-brands) ## Top cot sheets brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bubba Blue was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bubba Blue is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Babu | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Wallace Cotton | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Dimples | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nature Baby | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bubba Blue | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Boori | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot sheets brands - Asked ChatGPT "Which cot sheets brand should I buy in New Zealand?": 1. Babu, 2. Nature Baby - Asked ChatGPT "What are the best cot sheets brands in New Zealand?": 1. Babu, 2. Nature Baby, 3. Sheet Society, 4. Bubba Blue - Asked ChatGPT "What's the best cot sheets brand in New Zealand for a baby cot?": 1. Babu, 2. Dimples, 3. Boori - Searched Google, AI Overview "cot sheets nz": 1. Wallace Cotton, 2. Dimples, 3. Bubba Blue, 4. Sheet Society - Searched Google, AI Overview "fitted cot sheets": 1. Sheet Society, 2. Wallace Cotton, 3. Bubba Blue Not named in any answer: Sheridan and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bubba Blue changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bubba Blue in New Zealand held steady at 70. - Across the 12 months ending September 2026, Bubba Blue’s share of searches among cot sheets brands in New Zealand held steady, from 0.3% to 0.36%. ## How did search popularity change for New Zealand cot sheets brands in September 2026? - In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%. - In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%. - Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026. - Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. - Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026. - Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cot sheets brands | 70 | 0.3% | 8 | | Nov 2025 | Cot sheets brands | 70 | 0.23% | 8 | | Dec 2025 | Cot sheets brands | 50 | 0.19% | 8 | | Jan 2026 | Cot sheets brands | 90 | 0.38% | 8 | | Feb 2026 | Cot sheets brands | 90 | 0.47% | 8 | | Mar 2026 | Cot sheets brands | 90 | 0.44% | 8 | | Apr 2026 | Cot sheets brands | 50 | 0.25% | 8 | | May 2026 | Cot sheets brands | 90 | 0.38% | 8 | | Jun 2026 | Cot sheets brands | 90 | 0.42% | 8 | | Jul 2026 | Cot sheets brands | 90 | 0.44% | 8 | | Aug 2026 | Cot sheets brands | 90 | 0.46% | 8 | | Sep 2026 | Cot sheets brands | 70 | 0.36% | 8 | ## How are Bubba Blue’s branded searches counted? Brandwave collects information about searches that people make online using Bubba Blue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bubba blue” ## Which cot sheets brands compete with Bubba Blue? - [Wallace Cotton](/demand/nz/brands/wallace-cotton) - [Sheet Society](/demand/nz/brands/sheet-society) - [Dimples](/demand/nz/brands/dimples-baby) - [Sheridan](/demand/nz/brands/sheridan): Head-to-head: /demand/nz/compare/bubba-blue-vs-sheridan - [Babu](/demand/nz/brands/babu-nz): Head-to-head: /demand/nz/compare/babu-nz-vs-bubba-blue - [Nature Baby](/demand/nz/brands/nature-baby): Head-to-head: /demand/nz/compare/bubba-blue-vs-nature-baby - [Boori](/demand/nz/brands/boori): Head-to-head: /demand/nz/compare/boori-vs-bubba-blue - [Leander](/demand/nz/brands/leander): Head-to-head: /demand/nz/compare/bubba-blue-vs-leander ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bubba Blue: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bubba-blue This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bubba-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.