--- title: "BTW Company: search popularity in New Zealand" description: "BTW Company is a civil and structural engineering consultancy in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/btw-company" publisher: "Brandwave" --- # BTW Company: search popularity in New Zealand BTW Company is a civil and structural engineering consultancy in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BTW Company - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among New Plymouth civil and structural engineering consultancies**: 29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New Plymouth civil and structural engineering consultancies | 2 | 29% | 90 | - [New Plymouth civil and structural engineering consultancies](/demand/nz/locations/new-plymouth/civil-and-structural-engineering-consultancies) ## Top New Plymouth civil and structural engineering consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BTW Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BTW Company is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley Gray | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Red Jacket | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Beca | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | BTW Company | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Arawai Engineering Consulting | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HI Consulting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SET Engineering | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth civil and structural engineering consultancies - Asked ChatGPT "Which civil and structural engineering consultancy should I hire in New Plymouth, New Zealand?": 1. Stanley Gray, 2. Red Jacket, 3. BTW Company, 4. Beca, 5. Arawai Engineering Consulting - Asked ChatGPT "What are the best civil and structural engineering consultancies in New Plymouth, New Zealand?": 1. Beca, 2. BTW Company, 3. Arawai Engineering Consulting, 4. Stanley Gray, 5. Red Jacket - Asked ChatGPT "What's the best civil and structural engineering consultancy in New Plymouth, New Zealand for a building project?": 1. Red Jacket, 2. Stanley Gray, 3. Beca, 4. BTW Company - Searched Google, AI Overview "civil engineering consultants new plymouth": 1. Arawai Engineering Consulting Not named in any answer: HI Consulting and SET Engineering. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for BTW Company changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BTW Company in New Zealand rose from 320 to 480. - Across the 12 months ending September 2026, BTW Company’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand increased from 17.9% to 29%. - Across the 12 months ending September 2026, BTW Company’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand peaked at 32.4% in July 2026 and was lowest at 17.9% in December 2025. - Across the 12 months ending September 2026, BTW Company rose from 3rd to 2nd among New Plymouth civil and structural engineering consultancies in New Zealand. ## How did search popularity change for New Zealand New Plymouth civil and structural engineering consultancies in September 2026? - In September 2026, Red Jacket overtook Beca and BTW Company to become the leader among New Plymouth civil and structural engineering consultancies in New Zealand, with 32.3% of the searches. - In September 2026, HI Consulting overtook SET Engineering and Stanley Gray to rank 5th among New Plymouth civil and structural engineering consultancies in New Zealand, with 3.2% of the searches. - In September 2026, Beca lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 25.8%. - In September 2026, BTW Company lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 29%. - Estimated monthly branded searches for Stanley Gray in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New Plymouth civil and structural engineering consultancies | 70 | 17.9% | 3 | | Nov 2025 | New Plymouth civil and structural engineering consultancies | 90 | 25.7% | 3 | | Dec 2025 | New Plymouth civil and structural engineering consultancies | 50 | 17.9% | 3 | | Jan 2026 | New Plymouth civil and structural engineering consultancies | 70 | 22.6% | 3 | | Feb 2026 | New Plymouth civil and structural engineering consultancies | 70 | 21.2% | 3 | | Mar 2026 | New Plymouth civil and structural engineering consultancies | 70 | 19.4% | 3 | | Apr 2026 | New Plymouth civil and structural engineering consultancies | 70 | 19.4% | 3 | | May 2026 | New Plymouth civil and structural engineering consultancies | 70 | 21.2% | 3 | | Jun 2026 | New Plymouth civil and structural engineering consultancies | 90 | 26.5% | 3 | | Jul 2026 | New Plymouth civil and structural engineering consultancies | 110 | 32.4% | 1 | | Aug 2026 | New Plymouth civil and structural engineering consultancies | 90 | 31% | 2 | | Sep 2026 | New Plymouth civil and structural engineering consultancies | 90 | 29% | 2 | ## How are BTW Company’s branded searches counted? Brandwave collects information about searches that people make online using BTW Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “btw company” ## Which New Plymouth civil and structural engineering consultancies compete with BTW Company? - [Red Jacket](/demand/nz/brands/red-jacket): Head-to-head: /demand/nz/compare/btw-company-vs-red-jacket - [Beca](/demand/nz/brands/beca): Head-to-head: /demand/nz/compare/beca-vs-btw-company - [Arawai Engineering Consulting](/demand/nz/brands/arawai-engineering-consulting): Head-to-head: /demand/nz/compare/arawai-engineering-consulting-vs-btw-company - [HI Consulting](/demand/nz/brands/hi-consulting): Head-to-head: /demand/nz/compare/btw-company-vs-hi-consulting - [SET Engineering](/demand/nz/brands/set-engineering): Head-to-head: /demand/nz/compare/btw-company-vs-set-engineering - [Stanley Gray](/demand/nz/brands/stanley-gray) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BTW Company: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/btw-company This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/btw-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.